Portland General Electric Co (POR)vsSouthern Company (SO)
POR
Portland General Electric Co
$51.25
-0.47%
UTILITIES · Cap: $5.93B
SO
Southern Company
$94.61
+0.67%
UTILITIES · Cap: $105.91B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 726% more annual revenue ($29.55B vs $3.58B). SO leads profitability with a 14.7% profit margin vs 8.6%. POR appears more attractively valued with a PEG of 1.91. POR earns a higher WallStSmart Score of 56/100 (C).
POR
Buy56
out of 100
Grade: C
SO
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-61.5%
Fair Value
$32.02
Current Price
$51.25
$19.23 premium
Margin of Safety
-254.9%
Fair Value
$26.66
Current Price
$94.61
$67.95 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
3.0% earnings growth
ROE of 7.7% — below average capital efficiency
Weak financial health signals
Expensive relative to growth rate
Earnings declined 22.1%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : POR
The strongest argument for POR centers on Price/Book.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book. Revenue growth of 10.1% demonstrates continued momentum.
Bear Case : POR
The primary concerns for POR are PEG Ratio, EPS Growth, Return on Equity.
Bear Case : SO
The primary concerns for SO are PEG Ratio, EPS Growth, Free Cash Flow.
Key Dynamics to Monitor
POR carries more volatility with a beta of 0.65 — expect wider price swings.
SO is growing revenue faster at 10.1% — sustainability is the question.
POR generates stronger free cash flow (-142M), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
POR scores higher overall (56/100 vs 54/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Portland General Electric Co
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Portland General Electric Company, an integrated electric utility company, is engaged in the generation, wholesaling, transmission, distribution and retail of electricity in the state of Oregon. The company is headquartered in Portland, Oregon.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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