Portland General Electric Co (POR)vsSouthern Company (SO)
POR
Portland General Electric Co
$51.02
+1.73%
UTILITIES · Cap: $5.87B
SO
Southern Company
$93.43
+1.61%
UTILITIES · Cap: $106.32B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 756% more annual revenue ($30.18B vs $3.53B). SO leads profitability with a 14.5% profit margin vs 7.1%. POR appears more attractively valued with a PEG of 1.83. SO earns a higher WallStSmart Score of 56/100 (C).
POR
Hold50
out of 100
Grade: D+
SO
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for POR.
Margin of Safety
-48.3%
Fair Value
$62.79
Current Price
$93.43
$30.64 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Strong operational efficiency at 25.8%
Areas to Watch
Expensive relative to growth rate
ROE of 6.1% — below average capital efficiency
7.1% margin — thin
Elevated debt levels
Weak financial health signals
Expensive relative to growth rate
Earnings declined 0.8%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : POR
The strongest argument for POR centers on Price/Book.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book, Operating Margin.
Bear Case : POR
The primary concerns for POR are PEG Ratio, Return on Equity, Profit Margin.
Bear Case : SO
The primary concerns for SO are Piotroski F-Score, PEG Ratio, EPS Growth. Debt-to-equity of 2.05 is elevated, increasing financial risk.
Key Dynamics to Monitor
POR carries more volatility with a beta of 0.54 — expect wider price swings.
SO is growing revenue faster at 8.0% — sustainability is the question.
POR generates stronger free cash flow (9M), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SO scores higher overall (56/100 vs 50/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Portland General Electric Co
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Portland General Electric Company, an integrated electric utility company, is engaged in the generation, wholesaling, transmission, distribution and retail of electricity in the state of Oregon. The company is headquartered in Portland, Oregon.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
Compare with Other UTILITIES - REGULATED ELECTRIC Stocks
Want to dig deeper into these stocks?