Plby Group Inc (PLBY)vsPlanet Fitness Inc (PLNT)
PLBY
Plby Group Inc
$1.32
-0.75%
CONSUMER CYCLICAL · Cap: $155.40M
PLNT
Planet Fitness Inc
$50.68
-1.27%
CONSUMER CYCLICAL · Cap: $4.05B
Smart Verdict
WallStSmart Research — data-driven comparison
Planet Fitness Inc generates 953% more annual revenue ($1.29B vs $122.29M). PLNT leads profitability with a 17.8% profit margin vs -6.2%. PLNT appears more attractively valued with a PEG of 0.88. PLNT earns a higher WallStSmart Score of 68/100 (B-).
PLBY
Avoid30
out of 100
Grade: F
PLNT
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+11.7%
Fair Value
$3.07
Current Price
$1.32
$1.75 discount
Intrinsic value data unavailable for PLNT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Growing faster than its price suggests
19.7% revenue growth
Earnings expanding 30.2% YoY
Areas to Watch
Expensive relative to growth rate
4.7% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : PLBY
PLBY has a balanced fundamental profile.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 17.8% and operating margin at 32.5%. Revenue growth of 19.7% demonstrates continued momentum.
Bear Case : PLBY
The primary concerns for PLBY are PEG Ratio, Revenue Growth, EPS Growth. Debt-to-equity of 5.31 is elevated, increasing financial risk.
Bear Case : PLNT
The primary concerns for PLNT are Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
PLBY profiles as a turnaround stock while PLNT is a growth play — different risk/reward profiles.
PLBY carries more volatility with a beta of 1.93 — expect wider price swings.
PLNT is growing revenue faster at 19.7% — sustainability is the question.
PLNT generates stronger free cash flow (122M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (68/100 vs 30/100), backed by strong 17.8% margins and 19.7% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Plby Group Inc
CONSUMER CYCLICAL · LEISURE · USA
PLBY Group, Inc. is a global leisure and leisure company. The company is headquartered in Los Angeles, California.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
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