Lifevantage Corporation (LFVN)vsProcter & Gamble Company (PG)
LFVN
Lifevantage Corporation
$5.05
0.00%
CONSUMER DEFENSIVE · Cap: $70.55M
PG
Procter & Gamble Company
$147.09
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 41185% more annual revenue ($86.72B vs $210.05M). PG leads profitability with a 19.2% profit margin vs 3.7%. LFVN appears more attractively valued with a PEG of 0.36. PG earns a higher WallStSmart Score of 61/100 (C+).
LFVN
Buy51
out of 100
Grade: C-
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+57.0%
Fair Value
$11.84
Current Price
$5.05
$6.79 discount
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$147.09
$39.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Attractively priced relative to earnings
Every $100 of equity generates 25 in profit
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
3.7% margin — thin
Operating margin of 0.5%
Revenue declined 27.8%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : LFVN
The strongest argument for LFVN centers on PEG Ratio, P/E Ratio, Return on Equity. PEG of 0.36 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : LFVN
The primary concerns for LFVN are Market Cap, Profit Margin, Operating Margin. Thin 3.7% margins leave little buffer for downturns.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
LFVN profiles as a value stock while PG is a mature play — different risk/reward profiles.
PG carries more volatility with a beta of 0.40 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 51/100), backed by strong 19.2% margins. LFVN offers better value entry with a 57.0% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Lifevantage Corporation
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
LifeVantage Corporation is dedicated to the identification, research, development and distribution of nutrigenomic activators, dietary supplements, nootropics, pre and probiotics, weight management, and skin and hair care products. The company is headquartered in Sandy, Utah.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other PACKAGED FOODS Stocks
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