General Mills Inc (GIS)vsLifevantage Corporation (LFVN)
GIS
General Mills Inc
$36.17
-1.71%
CONSUMER DEFENSIVE · Cap: $19.30B
LFVN
Lifevantage Corporation
$4.29
-0.92%
CONSUMER DEFENSIVE · Cap: $58.08M
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 8646% more annual revenue ($18.37B vs $210.05M). GIS leads profitability with a 12.0% profit margin vs 3.7%. LFVN appears more attractively valued with a PEG of 0.36. LFVN earns a higher WallStSmart Score of 54/100 (C-).
GIS
Buy53
out of 100
Grade: C-
LFVN
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-76.2%
Fair Value
$27.81
Current Price
$36.17
$8.36 premium
Margin of Safety
-24.8%
Fair Value
$4.08
Current Price
$4.29
$0.21 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Growing faster than its price suggests
Attractively priced relative to earnings
Every $100 of equity generates 25 in profit
Reasonable price relative to book value
Areas to Watch
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.4%
Smaller company, higher risk/reward
3.7% margin — thin
Operating margin of 0.4%
Revenue declined 27.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bull Case : LFVN
The strongest argument for LFVN centers on PEG Ratio, P/E Ratio, Return on Equity. PEG of 0.36 suggests the stock is reasonably priced for its growth.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Bear Case : LFVN
The primary concerns for LFVN are Market Cap, Profit Margin, Operating Margin. Thin 3.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
GIS profiles as a declining stock while LFVN is a value play — different risk/reward profiles.
LFVN carries more volatility with a beta of 0.37 — expect wider price swings.
GIS is growing revenue faster at -8.4% — sustainability is the question.
GIS generates stronger free cash flow (296M), providing more financial flexibility.
Bottom Line
LFVN scores higher overall (54/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Lifevantage Corporation
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
LifeVantage Corporation is dedicated to the identification, research, development and distribution of nutrigenomic activators, dietary supplements, nootropics, pre and probiotics, weight management, and skin and hair care products. The company is headquartered in Sandy, Utah.
Visit Website →Compare with Other PACKAGED FOODS Stocks
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