WallStSmart

36Kr Holdings Inc (KRKR)vsReddit, Inc. (RDDT)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Reddit, Inc. generates 971% more annual revenue ($2.78B vs $259.35M). RDDT leads profitability with a 31.4% profit margin vs 12.0%. RDDT trades at a lower P/E of 41.5x. RDDT earns a higher WallStSmart Score of 75/100 (B+).

KRKR

Buy

62

out of 100

Grade: C+

Growth: 5.3Profit: 6.0Value: 4.0Quality: 5.0
Piotroski: 4/9Altman Z: -7.59

RDDT

Strong Buy

75

out of 100

Grade: B+

Growth: 10.0Profit: 10.0Value: 5.0Quality: 9.0
Piotroski: 4/9Altman Z: 7.66

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

KRKR2 strengths · Avg: 10.0/10
Price/BookValuation
0.3x10/10

Reasonable price relative to book value

Revenue GrowthGrowth
33.7%10/10

Revenue surging 33.7% year-over-year

RDDT6 strengths · Avg: 9.8/10
Profit MarginProfitability
31.4%10/10

Keeps 31 of every $100 in revenue as profit

Revenue GrowthGrowth
61.1%10/10

Revenue surging 61.1% year-over-year

EPS GrowthGrowth
177.8%10/10

Earnings expanding 177.8% YoY

Debt/EquityHealth
0.0110/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
7.6610/10

Safe zone — low bankruptcy risk

Return on EquityProfitability
26.5%9/10

Every $100 of equity generates 27 in profit

Areas to Watch

KRKR4 concerns · Avg: 2.8/10
EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$6.10M3/10

Smaller company, higher risk/reward

P/E RatioValuation
77.3x2/10

Premium valuation, high expectations priced in

Return on EquityProfitability
-54.6%2/10

ROE of -54.6% — below average capital efficiency

RDDT2 concerns · Avg: 3.0/10
Price/BookValuation
9.0x4/10

Trading at 9.0x book value

P/E RatioValuation
41.5x2/10

Premium valuation, high expectations priced in

Comparative Analysis Report

WallStSmart Research

Bull Case : KRKR

The strongest argument for KRKR centers on Price/Book, Revenue Growth. Revenue growth of 33.7% demonstrates continued momentum.

Bull Case : RDDT

The strongest argument for RDDT centers on Profit Margin, Revenue Growth, EPS Growth. Profitability is solid with margins at 31.4% and operating margin at 28.8%. Revenue growth of 61.1% demonstrates continued momentum.

Bear Case : KRKR

The primary concerns for KRKR are EPS Growth, Market Cap, P/E Ratio. A P/E of 77.3x leaves little room for execution misses.

Bear Case : RDDT

The primary concerns for RDDT are Price/Book, P/E Ratio. A P/E of 41.5x leaves little room for execution misses.

Key Dynamics to Monitor

RDDT carries more volatility with a beta of 2.03 — expect wider price swings.

RDDT is growing revenue faster at 61.1% — sustainability is the question.

RDDT generates stronger free cash flow (261M), providing more financial flexibility.

Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

RDDT scores higher overall (75/100 vs 62/100), backed by strong 31.4% margins and 61.1% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

36Kr Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · China

36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.

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Reddit, Inc.

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Reddit, Inc. operates a website that organizes digital communities. The company is headquartered in San Francisco, California.

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