Kroger Company (KR)vsMonster Beverage Corp (MNST)
KR
Kroger Company
$66.94
-0.90%
CONSUMER DEFENSIVE · Cap: $42.89B
MNST
Monster Beverage Corp
$75.20
-2.49%
CONSUMER DEFENSIVE · Cap: $73.54B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 1680% more annual revenue ($147.64B vs $8.29B). MNST leads profitability with a 23.0% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 1.60. MNST earns a higher WallStSmart Score of 68/100 (B-).
KR
Buy55
out of 100
Grade: C
MNST
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+47.0%
Fair Value
$129.45
Current Price
$66.94
$62.51 discount
Margin of Safety
+70.7%
Fair Value
$276.09
Current Price
$75.20
$200.89 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 50.9% YoY
Safe zone — low bankruptcy risk
Generating 1.8B in free cash flow
Strong operational efficiency at 31.3%
Earnings expanding 66.6% YoY
Safe zone — low bankruptcy risk
Large-cap with strong market position
Every $100 of equity generates 27 in profit
Keeps 23 of every $100 in revenue as profit
Areas to Watch
Expensive relative to growth rate
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.4%
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 8.9x book value
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, Free Cash Flow.
Bull Case : MNST
The strongest argument for MNST centers on Operating Margin, EPS Growth, Altman Z-Score. Profitability is solid with margins at 23.0% and operating margin at 31.3%. Revenue growth of 17.6% demonstrates continued momentum.
Bear Case : KR
The primary concerns for KR are PEG Ratio, Revenue Growth, Profit Margin. A P/E of 44.0x leaves little room for execution misses. Thin 0.7% margins leave little buffer for downturns.
Bear Case : MNST
The primary concerns for MNST are PEG Ratio, P/E Ratio, Price/Book.
Key Dynamics to Monitor
KR profiles as a value stock while MNST is a growth play — different risk/reward profiles.
KR carries more volatility with a beta of 0.55 — expect wider price swings.
MNST is growing revenue faster at 17.6% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
MNST scores higher overall (68/100 vs 55/100), backed by strong 23.0% margins and 17.6% revenue growth. KR offers better value entry with a 47.0% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Monster Beverage Corp
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn.
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