Kroger Company (KR)vsMonster Beverage Corp (MNST)
KR
Kroger Company
$60.54
+1.14%
CONSUMER DEFENSIVE · Cap: $35.69B
MNST
Monster Beverage Corp
$97.39
+0.87%
CONSUMER DEFENSIVE · Cap: $94.43B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 1590% more annual revenue ($148.65B vs $8.79B). MNST leads profitability with a 23.1% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 0.56. MNST earns a higher WallStSmart Score of 69/100 (B-).
KR
Buy55
out of 100
Grade: C
MNST
Strong Buy69
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+20.2%
Fair Value
$73.34
Current Price
$60.54
$12.80 discount
Margin of Safety
+65.7%
Fair Value
$283.89
Current Price
$97.39
$186.50 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Strong operational efficiency at 31.0%
Safe zone — low bankruptcy risk
Large-cap with strong market position
Every $100 of equity generates 23 in profit
Keeps 23 of every $100 in revenue as profit
Revenue surging 26.9% year-over-year
Areas to Watch
Premium valuation, high expectations priced in
2.2% revenue growth
0.7% margin — thin
Operating margin of 3.2%
Trading at 10.9x book value
Expensive relative to growth rate
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on Altman Z-Score, PEG Ratio. PEG of 0.56 suggests the stock is reasonably priced for its growth.
Bull Case : MNST
The strongest argument for MNST centers on Operating Margin, Altman Z-Score, Market Cap. Profitability is solid with margins at 23.1% and operating margin at 31.0%. Revenue growth of 26.9% demonstrates continued momentum.
Bear Case : KR
The primary concerns for KR are P/E Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 3.63 is elevated, increasing financial risk. Thin 0.7% margins leave little buffer for downturns.
Bear Case : MNST
The primary concerns for MNST are Price/Book, PEG Ratio, P/E Ratio. A P/E of 46.6x leaves little room for execution misses.
Key Dynamics to Monitor
KR profiles as a value stock while MNST is a growth play — different risk/reward profiles.
MNST carries more volatility with a beta of 0.53 — expect wider price swings.
MNST is growing revenue faster at 26.9% — sustainability is the question.
MNST generates stronger free cash flow (584M), providing more financial flexibility.
Bottom Line
MNST scores higher overall (69/100 vs 55/100), backed by strong 23.1% margins and 26.9% revenue growth. KR offers better value entry with a 20.2% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Monster Beverage Corp
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn.
Visit Website →Compare with Other GROCERY STORES Stocks
Want to dig deeper into these stocks?