Kroger Company (KR)vsMonster Beverage Corp (MNST)
KR
Kroger Company
$63.62
+1.47%
CONSUMER DEFENSIVE · Cap: $37.04B
MNST
Monster Beverage Corp
$45.34
+0.86%
CONSUMER DEFENSIVE · Cap: $84.73B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 1520% more annual revenue ($149.33B vs $9.22B). MNST leads profitability with a 23.1% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 0.57. MNST earns a higher WallStSmart Score of 64/100 (C+).
KR
Buy55
out of 100
Grade: C
MNST
Buy64
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+15.7%
Fair Value
$75.46
Current Price
$63.62
$11.84 discount
Margin of Safety
+70.0%
Fair Value
$144.25
Current Price
$45.34
$98.91 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Safe zone — low bankruptcy risk
Large-cap with strong market position
Every $100 of equity generates 23 in profit
Keeps 23 of every $100 in revenue as profit
Strong operational efficiency at 29.2%
Revenue surging 20.2% year-over-year
Areas to Watch
Premium valuation, high expectations priced in
2.0% revenue growth
0.7% margin — thin
Operating margin of 3.0%
Expensive relative to growth rate
Trading at 9.5x book value
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on Altman Z-Score, PEG Ratio. PEG of 0.57 suggests the stock is reasonably priced for its growth.
Bull Case : MNST
The strongest argument for MNST centers on Altman Z-Score, Market Cap, Return on Equity. Profitability is solid with margins at 23.1% and operating margin at 29.2%. Revenue growth of 20.2% demonstrates continued momentum.
Bear Case : KR
The primary concerns for KR are P/E Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 4.14 is elevated, increasing financial risk. Thin 0.7% margins leave little buffer for downturns.
Bear Case : MNST
The primary concerns for MNST are PEG Ratio, Price/Book, P/E Ratio. A P/E of 40.0x leaves little room for execution misses.
Key Dynamics to Monitor
KR profiles as a value stock while MNST is a growth play — different risk/reward profiles.
MNST carries more volatility with a beta of 0.49 — expect wider price swings.
MNST is growing revenue faster at 20.2% — sustainability is the question.
MNST generates stronger free cash flow (461M), providing more financial flexibility.
Bottom Line
MNST scores higher overall (64/100 vs 55/100), backed by strong 23.1% margins and 20.2% revenue growth. KR offers better value entry with a 15.7% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Monster Beverage Corp
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn.
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