Kraft Heinz Co (KHC)vsUSANA Health Sciences Inc (USNA)
KHC
Kraft Heinz Co
$24.60
+0.86%
CONSUMER DEFENSIVE · Cap: $29.53B
USNA
USANA Health Sciences Inc
$15.02
+1.28%
CONSUMER DEFENSIVE · Cap: $276.41M
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2626% more annual revenue ($24.90B vs $913.36M). USNA leads profitability with a -2.4% profit margin vs -13.6%. USNA appears more attractively valued with a PEG of 0.68. KHC earns a higher WallStSmart Score of 57/100 (C).
KHC
Buy57
out of 100
Grade: C
USNA
Hold44
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+14.7%
Fair Value
$29.30
Current Price
$24.60
$4.70 discount
Intrinsic value data unavailable for USNA.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
ROE of -9.4% — below average capital efficiency
Revenue declined 1.4%
Distress zone — elevated risk
Currently unprofitable
Smaller company, higher risk/reward
Operating margin of 4.1%
ROE of -4.1% — below average capital efficiency
Revenue declined 5.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : USNA
The strongest argument for USNA centers on Price/Book, Altman Z-Score, PEG Ratio. PEG of 0.68 suggests the stock is reasonably priced for its growth.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, Altman Z-Score.
Bear Case : USNA
The primary concerns for USNA are Market Cap, Operating Margin, Return on Equity.
Key Dynamics to Monitor
USNA carries more volatility with a beta of 0.68 — expect wider price swings.
KHC is growing revenue faster at -1.4% — sustainability is the question.
KHC generates stronger free cash flow (893M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KHC scores higher overall (57/100 vs 44/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
USANA Health Sciences Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products. The company is headquartered in Salt Lake City, Utah.
Compare with Other PACKAGED FOODS Stocks
Want to dig deeper into these stocks?