Kraft Heinz Co (KHC)vsTarget Corporation (TGT)
KHC
Kraft Heinz Co
$22.42
-0.22%
CONSUMER DEFENSIVE · Cap: $26.54B
TGT
Target Corporation
$127.87
+0.57%
CONSUMER DEFENSIVE · Cap: $58.08B
Smart Verdict
WallStSmart Research — data-driven comparison
Target Corporation generates 320% more annual revenue ($104.78B vs $24.94B). TGT leads profitability with a 3.5% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 51/100 (C-).
KHC
Buy51
out of 100
Grade: C-
TGT
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+37.7%
Fair Value
$40.12
Current Price
$22.42
$17.70 discount
Margin of Safety
+33.2%
Fair Value
$171.60
Current Price
$127.87
$43.73 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Large-cap with strong market position
Every $100 of equity generates 24 in profit
Attractively priced relative to earnings
Generating 2.3B in free cash flow
Areas to Watch
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Expensive relative to growth rate
3.5% margin — thin
Operating margin of 4.9%
Revenue declined 1.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : TGT
The strongest argument for TGT centers on Market Cap, Return on Equity, P/E Ratio.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Bear Case : TGT
The primary concerns for TGT are PEG Ratio, Profit Margin, Operating Margin. Thin 3.5% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while TGT is a value play — different risk/reward profiles.
TGT carries more volatility with a beta of 1.03 — expect wider price swings.
TGT is growing revenue faster at -1.5% — sustainability is the question.
TGT generates stronger free cash flow (2.3B), providing more financial flexibility.
Bottom Line
KHC scores higher overall (51/100 vs 48/100). TGT offers better value entry with a 33.2% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Target Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Target Corporation is an American retail corporation. Their retail formats include the discount store Target, the hypermarket SuperTarget, and small-format stores previously named CityTarget and TargetExpress before being consolidated under the Target branding.
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