WallStSmart

HubSpot Inc (HUBS)vsShopify Inc (SHOP)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Shopify Inc generates 285% more annual revenue ($13.27B vs $3.45B). SHOP leads profitability with a 14.5% profit margin vs 4.3%. HUBS appears more attractively valued with a PEG of 0.30. SHOP earns a higher WallStSmart Score of 62/100 (C+).

HUBS

Buy

56

out of 100

Grade: C

Growth: 9.3Profit: 4.5Value: 7.3Quality: 6.0
Piotroski: 3/9Altman Z: 1.60

SHOP

Buy

62

out of 100

Grade: C+

Growth: 10.0Profit: 7.5Value: 4.0Quality: 8.5
Piotroski: 3/9Altman Z: 6.61
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

HUBSUndervalued (+60.4%)

Margin of Safety

+60.4%

Fair Value

$528.08

Current Price

$225.33

$302.75 discount

UndervaluedFair: $528.08Overvalued
SHOPUndervalued (+22.9%)

Margin of Safety

+22.9%

Fair Value

$151.66

Current Price

$128.79

$22.87 discount

UndervaluedFair: $151.66Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

HUBS4 strengths · Avg: 9.3/10
PEG RatioValuation
0.3010/10

Growing faster than its price suggests

EPS GrowthGrowth
968.0%10/10

Earnings expanding 968.0% YoY

Debt/EquityHealth
0.149/10

Conservative balance sheet, low leverage

Revenue GrowthGrowth
19.8%8/10

19.8% revenue growth

SHOP5 strengths · Avg: 9.8/10
Revenue GrowthGrowth
33.7%10/10

Revenue surging 33.7% year-over-year

EPS GrowthGrowth
68.1%10/10

Earnings expanding 68.1% YoY

Debt/EquityHealth
0.0110/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
6.6110/10

Safe zone — low bankruptcy risk

Market CapQuality
$188.28B9/10

Large-cap with strong market position

Areas to Watch

HUBS4 concerns · Avg: 3.3/10
Altman Z-ScoreHealth
1.604/10

Distress zone — elevated risk

Profit MarginProfitability
4.3%3/10

4.3% margin — thin

Operating MarginProfitability
4.9%3/10

Operating margin of 4.9%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

SHOP4 concerns · Avg: 2.8/10
Price/BookValuation
13.1x4/10

Trading at 13.1x book value

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

PEG RatioValuation
2.612/10

Expensive relative to growth rate

P/E RatioValuation
98.0x2/10

Premium valuation, high expectations priced in

Comparative Analysis Report

WallStSmart Research

Bull Case : HUBS

The strongest argument for HUBS centers on PEG Ratio, EPS Growth, Debt/Equity. Revenue growth of 19.8% demonstrates continued momentum. PEG of 0.30 suggests the stock is reasonably priced for its growth.

Bull Case : SHOP

The strongest argument for SHOP centers on Revenue Growth, EPS Growth, Debt/Equity. Revenue growth of 33.7% demonstrates continued momentum.

Bear Case : HUBS

The primary concerns for HUBS are Altman Z-Score, Profit Margin, Operating Margin. A P/E of 85.6x leaves little room for execution misses. Thin 4.3% margins leave little buffer for downturns.

Bear Case : SHOP

The primary concerns for SHOP are Price/Book, Piotroski F-Score, PEG Ratio. A P/E of 98.0x leaves little room for execution misses.

Key Dynamics to Monitor

SHOP carries more volatility with a beta of 2.62 — expect wider price swings.

SHOP is growing revenue faster at 33.7% — sustainability is the question.

SHOP generates stronger free cash flow (654M), providing more financial flexibility.

Monitor SOFTWARE - APPLICATION industry trends, competitive dynamics, and regulatory changes.

Bottom Line

SHOP scores higher overall (62/100 vs 56/100) and 33.7% revenue growth. HUBS offers better value entry with a 60.4% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

HubSpot Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for companies in the Americas, Europe, and Asia Pacific. The company is headquartered in Cambridge, Massachusetts.

Shopify Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Shopify Inc., a commerce company, offers a commerce and service platform in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company is headquartered in Ottawa, Canada.

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