HubSpot Inc (HUBS)vsShopify Inc (SHOP)
HUBS
HubSpot Inc
$251.12
+5.49%
TECHNOLOGY · Cap: $11.48B
SHOP
Shopify Inc
$122.40
-5.24%
TECHNOLOGY · Cap: $160.34B
Smart Verdict
WallStSmart Research — data-driven comparison
Shopify Inc generates 275% more annual revenue ($12.37B vs $3.30B). SHOP leads profitability with a 10.8% profit margin vs 3.0%. HUBS appears more attractively valued with a PEG of 0.36. HUBS earns a higher WallStSmart Score of 58/100 (C).
HUBS
Buy58
out of 100
Grade: C
SHOP
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+59.0%
Fair Value
$510.89
Current Price
$251.12
$259.77 discount
Margin of Safety
+17.7%
Fair Value
$142.03
Current Price
$122.40
$19.63 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Earnings expanding 968.0% YoY
Conservative balance sheet, low leverage
Revenue surging 23.4% year-over-year
Revenue surging 34.3% year-over-year
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Areas to Watch
Distress zone — elevated risk
ROE of 5.0% — below average capital efficiency
3.0% margin — thin
Operating margin of 3.3%
Trading at 12.7x book value
Weak financial health signals
Expensive relative to growth rate
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : HUBS
The strongest argument for HUBS centers on PEG Ratio, EPS Growth, Debt/Equity. Revenue growth of 23.4% demonstrates continued momentum. PEG of 0.36 suggests the stock is reasonably priced for its growth.
Bull Case : SHOP
The strongest argument for SHOP centers on Revenue Growth, Debt/Equity, Altman Z-Score. Revenue growth of 34.3% demonstrates continued momentum.
Bear Case : HUBS
The primary concerns for HUBS are Altman Z-Score, Return on Equity, Profit Margin. A P/E of 117.4x leaves little room for execution misses. Thin 3.0% margins leave little buffer for downturns.
Bear Case : SHOP
The primary concerns for SHOP are Price/Book, Piotroski F-Score, PEG Ratio. A P/E of 120.0x leaves little room for execution misses.
Key Dynamics to Monitor
SHOP carries more volatility with a beta of 2.58 — expect wider price swings.
SHOP is growing revenue faster at 34.3% — sustainability is the question.
SHOP generates stronger free cash flow (476M), providing more financial flexibility.
Monitor SOFTWARE - APPLICATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
HUBS scores higher overall (58/100 vs 50/100) and 23.4% revenue growth. SHOP offers better value entry with a 17.7% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
HubSpot Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for companies in the Americas, Europe, and Asia Pacific. The company is headquartered in Cambridge, Massachusetts.
Shopify Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Shopify Inc., a commerce company, offers a commerce and service platform in Canada, the United States, the United Kingdom, Australia, Latin America, and internationally. The company is headquartered in Ottawa, Canada.
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