The Home Depot Inc (HD)vsRollins Inc (ROL)
HD
The Home Depot Inc
$310.91
+0.70%
CONSUMER CYCLICAL · Cap: $304.98B
ROL
Rollins Inc
$34.73
+1.71%
CONSUMER CYCLICAL · Cap: $16.82B
Smart Verdict
WallStSmart Research — data-driven comparison
The Home Depot Inc generates 4211% more annual revenue ($169.18B vs $3.92B). ROL leads profitability with a 13.6% profit margin vs 8.4%. HD appears more attractively valued with a PEG of 1.73. HD earns a higher WallStSmart Score of 58/100 (C).
HD
Buy58
out of 100
Grade: C
ROL
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-41.8%
Fair Value
$217.78
Current Price
$310.91
$93.13 premium
Margin of Safety
+49.1%
Fair Value
$67.90
Current Price
$34.73
$33.17 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 86 in profit
Safe zone — low bankruptcy risk
Generating 4.5B in free cash flow
Every $100 of equity generates 37 in profit
Areas to Watch
Expensive relative to growth rate
Trading at 18.7x book value
4.6% earnings growth
Weak financial health signals
Premium valuation, high expectations priced in
Trading at 11.7x book value
3.1% earnings growth
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : HD
The strongest argument for HD centers on Market Cap, Return on Equity, Altman Z-Score.
Bull Case : ROL
The strongest argument for ROL centers on Return on Equity.
Bear Case : HD
The primary concerns for HD are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 3.77 is elevated, increasing financial risk.
Bear Case : ROL
The primary concerns for ROL are P/E Ratio, Price/Book, EPS Growth.
Key Dynamics to Monitor
HD carries more volatility with a beta of 0.95 — expect wider price swings.
ROL is growing revenue faster at 7.9% — sustainability is the question.
HD generates stronger free cash flow (4.5B), providing more financial flexibility.
Monitor HOME IMPROVEMENT RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
HD scores higher overall (58/100 vs 52/100). ROL offers better value entry with a 49.1% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Home Depot Inc
CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA
The Home Depot, Inc., commonly known as Home Depot, is the largest home improvement retailer in the United States, supplying tools, construction products, and services. The company is headquartered in incorporated Cobb County, Georgia, with an Atlanta mailing address.
Rollins Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
Rollins, Inc. is a North American consumer and commercial services company.
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