GoPro Inc (GPRO)vsPROS Holdings Inc (PRO)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
PRO
PROS Holdings Inc
$23.25
+0.04%
TECHNOLOGY · Cap: $1.12B
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 85% more annual revenue ($651.54M vs $351.68M). PRO leads profitability with a -0.0% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. PRO earns a higher WallStSmart Score of 40/100 (D).
GPRO
Hold39
out of 100
Grade: F
PRO
Hold40
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+54.8%
Fair Value
$51.47
Current Price
$23.25
$28.22 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
0.1% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : PRO
The strongest argument for PRO centers on Debt/Equity, PEG Ratio. PEG of 0.75 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : PRO
The primary concerns for PRO are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
GPRO is growing revenue faster at 0.4% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PRO scores higher overall (40/100 vs 39/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
PROS Holdings Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
PROS Holdings, Inc. provides solutions that optimize sales and purchase processes in the digital economy globally. The company is headquartered in Houston, Texas.
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