GoPro Inc (GPRO)vsPaylocity Holdng (PCTY)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
PCTY
Paylocity Holdng
$107.94
+5.54%
TECHNOLOGY · Cap: $5.87B
Smart Verdict
WallStSmart Research — data-driven comparison
Paylocity Holdng generates 158% more annual revenue ($1.68B vs $651.54M). PCTY leads profitability with a 14.2% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. PCTY earns a higher WallStSmart Score of 68/100 (B-).
GPRO
Hold39
out of 100
Grade: F
PCTY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+61.6%
Fair Value
$280.52
Current Price
$107.94
$172.58 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Every $100 of equity generates 21 in profit
Earnings expanding 39.4% YoY
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Moderate valuation
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : PCTY
The strongest argument for PCTY centers on Return on Equity, EPS Growth. Revenue growth of 10.4% demonstrates continued momentum. PEG of 1.13 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : PCTY
The primary concerns for PCTY are P/E Ratio, Altman Z-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while PCTY is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
PCTY is growing revenue faster at 10.4% — sustainability is the question.
PCTY generates stronger free cash flow (114M), providing more financial flexibility.
Bottom Line
PCTY scores higher overall (68/100 vs 39/100) and 10.4% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Paylocity Holdng
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Paylocity Holding Corporation provides cloud-based payroll and human capital management software solutions for midsize organizations in the United States. The company is headquartered in Schaumburg, Illinois.
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