GoPro Inc (GPRO)vsPaychex Inc (PAYX)
GPRO
GoPro Inc
$1.00
-2.91%
TECHNOLOGY · Cap: $210.48M
PAYX
Paychex Inc
$108.21
-0.96%
TECHNOLOGY · Cap: $39.74B
Smart Verdict
WallStSmart Research — data-driven comparison
Paychex Inc generates 1061% more annual revenue ($6.60B vs $568.59M). PAYX leads profitability with a 27.4% profit margin vs -28.5%. GPRO appears more attractively valued with a PEG of 0.73. PAYX earns a higher WallStSmart Score of 68/100 (B-).
GPRO
Hold37
out of 100
Grade: F
PAYX
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+10.9%
Fair Value
$106.40
Current Price
$108.21
$1.81 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Every $100 of equity generates 49 in profit
Strong operational efficiency at 38.5%
Keeps 27 of every $100 in revenue as profit
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Expensive relative to growth rate
Trading at 10.4x book value
Elevated debt levels
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : PAYX
The strongest argument for PAYX centers on Return on Equity, Operating Margin, Profit Margin. Profitability is solid with margins at 27.4% and operating margin at 38.5%.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : PAYX
The primary concerns for PAYX are PEG Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while PAYX is a mature play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
PAYX is growing revenue faster at 5.9% — sustainability is the question.
PAYX generates stronger free cash flow (357M), providing more financial flexibility.
Bottom Line
PAYX scores higher overall (68/100 vs 37/100), backed by strong 27.4% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Paychex Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Paychex, Inc. is an American provider of human resource, payroll, and benefits outsourcing services for small- to medium-sized businesses.
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