WallStSmart

GoPro Inc (GPRO)vsLife360, Inc. Common Stock (LIF)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

GoPro Inc generates 33% more annual revenue ($651.54M vs $489.48M). LIF leads profitability with a 30.8% profit margin vs -14.3%. LIF earns a higher WallStSmart Score of 57/100 (C).

GPRO

Hold

39

out of 100

Grade: F

Growth: 2.7Profit: 2.0Value: 6.0Quality: 5.0

LIF

Buy

57

out of 100

Grade: C

Growth: 9.3Profit: 7.5Value: 4.3Quality: 7.8
Piotroski: 4/9Altman Z: 3.47
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for GPRO.

LIFSignificantly Overvalued (-87.7%)

Margin of Safety

-87.7%

Fair Value

$28.09

Current Price

$42.67

$14.58 premium

UndervaluedFair: $28.09Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GPRO1 strengths · Avg: 8.0/10
PEG RatioValuation
0.738/10

Growing faster than its price suggests

LIF5 strengths · Avg: 9.6/10
Return on EquityProfitability
33.3%10/10

Every $100 of equity generates 33 in profit

Profit MarginProfitability
30.8%10/10

Keeps 31 of every $100 in revenue as profit

EPS GrowthGrowth
1230.0%10/10

Earnings expanding 1230.0% YoY

Altman Z-ScoreHealth
3.4710/10

Safe zone — low bankruptcy risk

Revenue GrowthGrowth
26.4%8/10

Revenue surging 26.4% year-over-year

Areas to Watch

GPRO4 concerns · Avg: 2.8/10
Revenue GrowthGrowth
0.4%4/10

0.4% revenue growth

Market CapQuality
$225.76M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-81.9%2/10

ROE of -81.9% — below average capital efficiency

EPS GrowthGrowth
-93.7%2/10

Earnings declined 93.7%

LIF0 concerns · Avg: 0/10

No major concerns identified

Comparative Analysis Report

WallStSmart Research

Bull Case : GPRO

The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.

Bull Case : LIF

The strongest argument for LIF centers on Return on Equity, Profit Margin, EPS Growth. Profitability is solid with margins at 30.8% and operating margin at 6.1%. Revenue growth of 26.4% demonstrates continued momentum.

Bear Case : GPRO

The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.

Bear Case : LIF

No major red flags identified for LIF, but monitor valuation.

Key Dynamics to Monitor

GPRO profiles as a turnaround stock while LIF is a growth play — different risk/reward profiles.

GPRO carries more volatility with a beta of 1.66 — expect wider price swings.

LIF is growing revenue faster at 26.4% — sustainability is the question.

LIF generates stronger free cash flow (35M), providing more financial flexibility.

Bottom Line

LIF scores higher overall (57/100 vs 39/100), backed by strong 30.8% margins and 26.4% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

GoPro Inc

TECHNOLOGY · CONSUMER ELECTRONICS · USA

GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.

Life360, Inc. Common Stock

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Life360, Inc. operates a technology platform to locate people, pets, and things in North America, Europe, the Middle East, Africa, and internationally. The company is headquartered in San Mateo, California.

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