Alphabet Inc Class A (GOOGL)vsMarchex Inc (MCHX)
GOOGL
Alphabet Inc Class A
$349.39
+3.22%
COMMUNICATION SERVICES · Cap: $4.14T
MCHX
Marchex Inc
$1.37
-4.21%
COMMUNICATION SERVICES · Cap: $63.18M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class A generates 1013646% more annual revenue ($445.87B vs $43.98M). GOOGL leads profitability with a 54.8% profit margin vs -12.4%. GOOGL appears more attractively valued with a PEG of 1.23. GOOGL earns a higher WallStSmart Score of 76/100 (B+).
GOOGL
Strong Buy76
out of 100
Grade: B+
MCHX
Avoid30
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+48.8%
Fair Value
$661.47
Current Price
$349.39
$312.08 discount
Intrinsic value data unavailable for MCHX.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 38 in profit
Keeps 55 of every $100 in revenue as profit
Strong operational efficiency at 34.0%
Earnings expanding 294.0% YoY
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Negative free cash flow — burning cash
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOGL
The strongest argument for GOOGL centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 54.8% and operating margin at 34.0%. Revenue growth of 24.2% demonstrates continued momentum.
Bull Case : MCHX
The strongest argument for MCHX centers on Debt/Equity, Price/Book.
Bear Case : GOOGL
The primary concerns for GOOGL are Free Cash Flow.
Bear Case : MCHX
The primary concerns for MCHX are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
GOOGL profiles as a growth stock while MCHX is a turnaround play — different risk/reward profiles.
MCHX carries more volatility with a beta of 1.86 — expect wider price swings.
GOOGL is growing revenue faster at 24.2% — sustainability is the question.
MCHX generates stronger free cash flow (-651,000), providing more financial flexibility.
Bottom Line
GOOGL scores higher overall (76/100 vs 30/100), backed by strong 54.8% margins and 24.2% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class A
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Marchex Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Marchex, Inc. is a call analytics company that helps businesses connect, drive, measure, and convert callers into customers. The company is headquartered in Seattle, Washington.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
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