Alphabet Inc Class C (GOOG)vsMarchex Inc (MCHX)
GOOG
Alphabet Inc Class C
$381.94
+9.97%
COMMUNICATION SERVICES · Cap: $4.20T
MCHX
Marchex Inc
$1.74
-0.57%
COMMUNICATION SERVICES · Cap: $77.52M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 886813% more annual revenue ($402.84B vs $45.42M). GOOG leads profitability with a 32.8% profit margin vs -11.5%. GOOG appears more attractively valued with a PEG of 2.38. GOOG earns a higher WallStSmart Score of 69/100 (B-).
GOOG
Strong Buy69
out of 100
Grade: B-
MCHX
Avoid30
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+0.6%
Fair Value
$384.28
Current Price
$381.94
$2.34 discount
Margin of Safety
+17.1%
Fair Value
$1.93
Current Price
$1.74
$0.19 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 36 in profit
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 31.6%
Generating 24.6B in free cash flow
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 11.1x book value
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.
Bull Case : MCHX
The strongest argument for MCHX centers on Debt/Equity, Price/Book.
Bear Case : GOOG
The primary concerns for GOOG are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : MCHX
The primary concerns for MCHX are EPS Growth, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
GOOG profiles as a growth stock while MCHX is a turnaround play — different risk/reward profiles.
MCHX carries more volatility with a beta of 1.99 — expect wider price swings.
GOOG is growing revenue faster at 18.0% — sustainability is the question.
GOOG generates stronger free cash flow (24.6B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (69/100 vs 30/100), backed by strong 32.8% margins and 18.0% revenue growth. MCHX offers better value entry with a 17.1% margin of safety. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Marchex Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Marchex, Inc. is a call analytics company that helps businesses connect, drive, measure, and convert callers into customers. The company is headquartered in Seattle, Washington.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
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