WallStSmart

Alphabet Inc Class A (GOOGL)vs36Kr Holdings Inc (KRKR)

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Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class A generates 176631% more annual revenue ($402.84B vs $227.94M). GOOGL leads profitability with a 32.8% profit margin vs 4.9%. GOOGL trades at a lower P/E of 29.3x. GOOGL earns a higher WallStSmart Score of 70/100 (B).

GOOGL

Strong Buy

70

out of 100

Grade: B

Growth: 8.7Profit: 10.0Value: 6.0Quality: 8.5
Piotroski: 4/9Altman Z: 3.91

KRKR

Hold

42

out of 100

Grade: D

Growth: 3.3Profit: 5.0Value: 4.0Quality: 5.5
Piotroski: 5/9Altman Z: -8.29
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

GOOGLUndervalued (+37.8%)

Margin of Safety

+37.8%

Fair Value

$618.76

Current Price

$384.80

$233.96 discount

UndervaluedFair: $618.76Overvalued

Intrinsic value data unavailable for KRKR.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GOOGL6 strengths · Avg: 10.0/10
Market CapQuality
$4.66T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
35.7%10/10

Every $100 of equity generates 36 in profit

Profit MarginProfitability
32.8%10/10

Keeps 33 of every $100 in revenue as profit

Operating MarginProfitability
31.6%10/10

Strong operational efficiency at 31.6%

Free Cash FlowQuality
$10.12B10/10

Generating 10.1B in free cash flow

Altman Z-ScoreHealth
3.9110/10

Safe zone — low bankruptcy risk

KRKR2 strengths · Avg: 9.5/10
Price/BookValuation
0.4x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.239/10

Conservative balance sheet, low leverage

Areas to Watch

GOOGL3 concerns · Avg: 3.3/10
P/E RatioValuation
29.3x4/10

Moderate valuation

Price/BookValuation
11.2x4/10

Trading at 11.2x book value

PEG RatioValuation
2.632/10

Expensive relative to growth rate

KRKR4 concerns · Avg: 3.5/10
Revenue GrowthGrowth
4.7%4/10

4.7% revenue growth

EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$6.09M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
4.9%3/10

4.9% margin — thin

Comparative Analysis Report

WallStSmart Research

Bull Case : GOOGL

The strongest argument for GOOGL centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.

Bull Case : KRKR

The strongest argument for KRKR centers on Price/Book, Debt/Equity.

Bear Case : GOOGL

The primary concerns for GOOGL are P/E Ratio, Price/Book, PEG Ratio.

Bear Case : KRKR

The primary concerns for KRKR are Revenue Growth, EPS Growth, Market Cap. A P/E of 80.5x leaves little room for execution misses. Thin 4.9% margins leave little buffer for downturns.

Key Dynamics to Monitor

GOOGL profiles as a growth stock while KRKR is a value play — different risk/reward profiles.

GOOGL carries more volatility with a beta of 1.13 — expect wider price swings.

GOOGL is growing revenue faster at 18.0% — sustainability is the question.

GOOGL generates stronger free cash flow (10.1B), providing more financial flexibility.

Bottom Line

GOOGL scores higher overall (70/100 vs 42/100), backed by strong 32.8% margins and 18.0% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alphabet Inc Class A

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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36Kr Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · China

36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.

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