WallStSmart

Alphabet Inc Class C (GOOG)vs36Kr Holdings Inc (KRKR)

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Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 185257% more annual revenue ($422.50B vs $227.94M). GOOG leads profitability with a 37.9% profit margin vs 4.9%. GOOG trades at a lower P/E of 27.4x. GOOG earns a higher WallStSmart Score of 75/100 (B).

GOOG

Strong Buy

75

out of 100

Grade: B

Growth: 8.7Profit: 9.5Value: 6.7Quality: 8.0
Piotroski: 4/9Altman Z: 3.91

KRKR

Hold

42

out of 100

Grade: D

Growth: 3.3Profit: 4.0Value: 4.0Quality: 5.0
Piotroski: 4/9Altman Z: -7.59
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

GOOGUndervalued (+20.6%)

Margin of Safety

+20.6%

Fair Value

$446.97

Current Price

$355.03

$91.94 discount

UndervaluedFair: $446.97Overvalued

Intrinsic value data unavailable for KRKR.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.35T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
33.5%10/10

Every $100 of equity generates 33 in profit

Profit MarginProfitability
37.9%10/10

Keeps 38 of every $100 in revenue as profit

Operating MarginProfitability
36.1%10/10

Strong operational efficiency at 36.1%

EPS GrowthGrowth
82.0%10/10

Earnings expanding 82.0% YoY

Free Cash FlowQuality
$10.12B10/10

Generating 10.1B in free cash flow

KRKR1 strengths · Avg: 10.0/10
Price/BookValuation
0.3x10/10

Reasonable price relative to book value

Areas to Watch

GOOG2 concerns · Avg: 4.0/10
P/E RatioValuation
27.4x4/10

Moderate valuation

Price/BookValuation
9.0x4/10

Trading at 9.0x book value

KRKR4 concerns · Avg: 3.5/10
Revenue GrowthGrowth
4.7%4/10

4.7% revenue growth

EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$5.17M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
4.9%3/10

4.9% margin — thin

Comparative Analysis Report

WallStSmart Research

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.

Bull Case : KRKR

The strongest argument for KRKR centers on Price/Book.

Bear Case : GOOG

The primary concerns for GOOG are P/E Ratio, Price/Book.

Bear Case : KRKR

The primary concerns for KRKR are Revenue Growth, EPS Growth, Market Cap. A P/E of 65.5x leaves little room for execution misses. Thin 4.9% margins leave little buffer for downturns.

Key Dynamics to Monitor

GOOG profiles as a growth stock while KRKR is a value play — different risk/reward profiles.

GOOG carries more volatility with a beta of 1.25 — expect wider price swings.

GOOG is growing revenue faster at 21.8% — sustainability is the question.

GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.

Bottom Line

GOOG scores higher overall (75/100 vs 42/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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36Kr Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · China

36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.

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