WallStSmart

Alphabet Inc Class C (GOOG)vs36Kr Holdings Inc (KRKR)

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Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 171816% more annual revenue ($445.87B vs $259.35M). GOOG leads profitability with a 54.8% profit margin vs 12.0%. GOOG trades at a lower P/E of 17.3x. GOOG earns a higher WallStSmart Score of 77/100 (B+).

GOOG

Strong Buy

77

out of 100

Grade: B+

Growth: 8.7Profit: 9.5Value: 8.0Quality: 8.5
Piotroski: 4/9Altman Z: 3.92

KRKR

Buy

62

out of 100

Grade: C+

Growth: 5.3Profit: 6.0Value: 4.0Quality: 5.0
Piotroski: 4/9Altman Z: -7.59
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

GOOGUndervalued (+27.9%)

Margin of Safety

+27.9%

Fair Value

$473.97

Current Price

$337.71

$136.26 discount

UndervaluedFair: $473.97Overvalued

Intrinsic value data unavailable for KRKR.

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.18T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
38.1%10/10

Every $100 of equity generates 38 in profit

Profit MarginProfitability
54.8%10/10

Keeps 55 of every $100 in revenue as profit

Operating MarginProfitability
34.0%10/10

Strong operational efficiency at 34.0%

EPS GrowthGrowth
294.0%10/10

Earnings expanding 294.0% YoY

Altman Z-ScoreHealth
3.9210/10

Safe zone — low bankruptcy risk

KRKR2 strengths · Avg: 10.0/10
Price/BookValuation
0.3x10/10

Reasonable price relative to book value

Revenue GrowthGrowth
33.7%10/10

Revenue surging 33.7% year-over-year

Areas to Watch

GOOG1 concerns · Avg: 2.0/10
Free Cash FlowQuality
$-5.86B2/10

Negative free cash flow — burning cash

KRKR4 concerns · Avg: 2.8/10
EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$6.10M3/10

Smaller company, higher risk/reward

P/E RatioValuation
77.3x2/10

Premium valuation, high expectations priced in

Return on EquityProfitability
-54.6%2/10

ROE of -54.6% — below average capital efficiency

Comparative Analysis Report

WallStSmart Research

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 54.8% and operating margin at 34.0%. Revenue growth of 24.2% demonstrates continued momentum.

Bull Case : KRKR

The strongest argument for KRKR centers on Price/Book, Revenue Growth. Revenue growth of 33.7% demonstrates continued momentum.

Bear Case : GOOG

The primary concerns for GOOG are Free Cash Flow.

Bear Case : KRKR

The primary concerns for KRKR are EPS Growth, Market Cap, P/E Ratio. A P/E of 77.3x leaves little room for execution misses.

Key Dynamics to Monitor

GOOG carries more volatility with a beta of 1.24 — expect wider price swings.

KRKR is growing revenue faster at 33.7% — sustainability is the question.

KRKR generates stronger free cash flow (19M), providing more financial flexibility.

Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.

Bottom Line

GOOG scores higher overall (77/100 vs 62/100), backed by strong 54.8% margins and 24.2% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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36Kr Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · China

36Kr Holdings Inc. provides business content and services to participants of the new economy in the People's Republic of China. The company is headquartered in Beijing, the People's Republic of China.

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