WallStSmart

Alphabet Inc Class C (GOOG)vsZiff Davis Inc (ZD)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 27658% more annual revenue ($402.84B vs $1.45B). GOOG leads profitability with a 32.8% profit margin vs 3.3%. ZD appears more attractively valued with a PEG of 1.53. GOOG earns a higher WallStSmart Score of 69/100 (B-).

GOOG

Strong Buy

69

out of 100

Grade: B-

Growth: 8.7Profit: 10.0Value: 5.3Quality: 8.5
Piotroski: 4/9Altman Z: 3.91

ZD

Hold

48

out of 100

Grade: D+

Growth: 2.7Profit: 5.5Value: 6.0Quality: 6.0
Piotroski: 3/9Altman Z: 1.70
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

GOOGUndervalued (+0.6%)

Margin of Safety

+0.6%

Fair Value

$384.28

Current Price

$381.94

$2.34 discount

UndervaluedFair: $384.28Overvalued
ZDUndervalued (+77.5%)

Margin of Safety

+77.5%

Fair Value

$139.51

Current Price

$45.76

$93.75 discount

UndervaluedFair: $139.51Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.20T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
35.7%10/10

Every $100 of equity generates 36 in profit

Profit MarginProfitability
32.8%10/10

Keeps 33 of every $100 in revenue as profit

Operating MarginProfitability
31.6%10/10

Strong operational efficiency at 31.6%

Free Cash FlowQuality
$24.55B10/10

Generating 24.6B in free cash flow

Altman Z-ScoreHealth
3.9110/10

Safe zone — low bankruptcy risk

ZD2 strengths · Avg: 9.0/10
Price/BookValuation
1.0x10/10

Reasonable price relative to book value

Operating MarginProfitability
21.2%8/10

Strong operational efficiency at 21.2%

Areas to Watch

GOOG3 concerns · Avg: 4.0/10
PEG RatioValuation
2.384/10

Expensive relative to growth rate

P/E RatioValuation
26.5x4/10

Moderate valuation

Price/BookValuation
11.1x4/10

Trading at 11.1x book value

ZD4 concerns · Avg: 3.5/10
PEG RatioValuation
1.534/10

Expensive relative to growth rate

Altman Z-ScoreHealth
1.704/10

Distress zone — elevated risk

Market CapQuality
$1.77B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
2.7%3/10

ROE of 2.7% — below average capital efficiency

Comparative Analysis Report

WallStSmart Research

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.

Bull Case : ZD

The strongest argument for ZD centers on Price/Book, Operating Margin.

Bear Case : GOOG

The primary concerns for GOOG are PEG Ratio, P/E Ratio, Price/Book.

Bear Case : ZD

The primary concerns for ZD are PEG Ratio, Altman Z-Score, Market Cap. A P/E of 40.7x leaves little room for execution misses. Thin 3.3% margins leave little buffer for downturns.

Key Dynamics to Monitor

GOOG profiles as a growth stock while ZD is a value play — different risk/reward profiles.

GOOG carries more volatility with a beta of 1.13 — expect wider price swings.

GOOG is growing revenue faster at 18.0% — sustainability is the question.

GOOG generates stronger free cash flow (24.6B), providing more financial flexibility.

Bottom Line

GOOG scores higher overall (69/100 vs 48/100), backed by strong 32.8% margins and 18.0% revenue growth. ZD offers better value entry with a 77.5% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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Ziff Davis Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

J2 Global, Inc. provides Internet services worldwide. The company is headquartered in Los Angeles, California.

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