Alphabet Inc Class C (GOOG)vsTaboola (TBLA)
GOOG
Alphabet Inc Class C
$289.59
+0.13%
COMMUNICATION SERVICES · Cap: $3.61T
TBLA
Taboola
$3.06
0.00%
COMMUNICATION SERVICES · Cap: $881.96M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 20968% more annual revenue ($402.84B vs $1.91B). GOOG leads profitability with a 32.8% profit margin vs 2.2%. TBLA trades at a lower P/E of 23.5x. GOOG earns a higher WallStSmart Score of 69/100 (B-).
GOOG
Strong Buy69
out of 100
Grade: B-
TBLA
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+42.9%
Fair Value
$506.38
Current Price
$289.59
$216.79 discount
Margin of Safety
+44.1%
Fair Value
$6.08
Current Price
$3.06
$3.02 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 36 in profit
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 31.6%
Generating 24.6B in free cash flow
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Earnings expanding 77.1% YoY
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 8.4x book value
Smaller company, higher risk/reward
ROE of 4.3% — below average capital efficiency
2.2% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.
Bull Case : TBLA
The strongest argument for TBLA centers on Price/Book, EPS Growth, Debt/Equity.
Bear Case : GOOG
The primary concerns for GOOG are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : TBLA
The primary concerns for TBLA are Market Cap, Return on Equity, Profit Margin. Thin 2.2% margins leave little buffer for downturns.
Key Dynamics to Monitor
GOOG profiles as a growth stock while TBLA is a value play — different risk/reward profiles.
TBLA carries more volatility with a beta of 1.38 — expect wider price swings.
GOOG is growing revenue faster at 18.0% — sustainability is the question.
GOOG generates stronger free cash flow (24.6B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (69/100 vs 54/100), backed by strong 32.8% margins and 18.0% revenue growth. TBLA offers better value entry with a 44.1% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →Taboola
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Taboola (TBLA) is a leading content discovery platform founded in 2007, renowned for its innovative approach to personalized content recommendations that optimize audience engagement for publishers and marketers. Leveraging cutting-edge algorithms and comprehensive data analytics, Taboola delivers highly relevant content across a multitude of digital channels, significantly enhancing traffic and monetization avenues for its partners. With a robust global network of publishers and advertisers, the company is strategically positioned within the digital advertising ecosystem, committed to continuous innovation and enhancement of its offerings to address the evolving needs of the media landscape. As a publicly traded entity, Taboola aims to further advance its technological capabilities and expand its service portfolio to capitalize on growth opportunities in an increasingly competitive environment.
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