FitLife Brands, Inc. Common Stock (FTLF)vsProcter & Gamble Company (PG)
FTLF
FitLife Brands, Inc. Common Stock
$9.25
-0.11%
CONSUMER DEFENSIVE · Cap: $88.09M
PG
Procter & Gamble Company
$147.09
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 106356% more annual revenue ($86.72B vs $81.46M). PG leads profitability with a 19.2% profit margin vs 7.8%. FTLF trades at a lower P/E of 14.9x. PG earns a higher WallStSmart Score of 61/100 (C+).
FTLF
Buy51
out of 100
Grade: C-
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-5.4%
Fair Value
$13.44
Current Price
$9.25
$4.19 premium
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$147.09
$39.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 72.6% year-over-year
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
7.8% margin — thin
Elevated debt levels
Earnings declined 23.8%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, Altman Z-Score, P/E Ratio. Revenue growth of 72.6% demonstrates continued momentum.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : FTLF
The primary concerns for FTLF are Market Cap, Profit Margin, Debt/Equity.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
FTLF profiles as a hypergrowth stock while PG is a mature play — different risk/reward profiles.
PG carries more volatility with a beta of 0.40 — expect wider price swings.
FTLF is growing revenue faster at 72.6% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 51/100), backed by strong 19.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other PACKAGED FOODS Stocks
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