Freshpet Inc (FRPT)vsKraft Heinz Co (KHC)
FRPT
Freshpet Inc
$60.10
+1.99%
CONSUMER DEFENSIVE · Cap: $2.89B
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2163% more annual revenue ($24.94B vs $1.10B). FRPT leads profitability with a 12.6% profit margin vs -23.4%. KHC appears more attractively valued with a PEG of 0.99. FRPT earns a higher WallStSmart Score of 67/100 (B-).
FRPT
Strong Buy67
out of 100
Grade: B-
KHC
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+44.5%
Fair Value
$123.55
Current Price
$60.10
$63.45 discount
Intrinsic value data unavailable for KHC.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 79.2% YoY
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Areas to Watch
No major concerns identified
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : FRPT
The strongest argument for FRPT centers on EPS Growth, Price/Book. PEG of 1.06 suggests the stock is reasonably priced for its growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FRPT
No major red flags identified for FRPT, but monitor valuation.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
FRPT profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
FRPT carries more volatility with a beta of 1.67 — expect wider price swings.
FRPT is growing revenue faster at 8.6% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
FRPT scores higher overall (67/100 vs 51/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Freshpet Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Freshpet, Inc. manufactures and markets fresh natural cat and dog food and treats in the United States, Canada and the United Kingdom. The company is headquartered in Secaucus, New Jersey.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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