Freshpet Inc (FRPT)vsKraft Heinz Co (KHC)
FRPT
Freshpet Inc
$49.74
+1.06%
CONSUMER DEFENSIVE · Cap: $2.59B
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 2099% more annual revenue ($24.99B vs $1.14B). FRPT leads profitability with a 17.6% profit margin vs -23.1%. KHC appears more attractively valued with a PEG of 0.99. FRPT earns a higher WallStSmart Score of 62/100 (C+).
FRPT
Buy62
out of 100
Grade: C+
KHC
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+49.6%
Fair Value
$135.97
Current Price
$49.74
$86.23 discount
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 79.2% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Areas to Watch
Operating margin of 1.5%
Expensive relative to growth rate
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : FRPT
The strongest argument for FRPT centers on EPS Growth, P/E Ratio, Price/Book. Profitability is solid with margins at 17.6% and operating margin at 1.5%. Revenue growth of 13.1% demonstrates continued momentum.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FRPT
The primary concerns for FRPT are Operating Margin, PEG Ratio.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
FRPT profiles as a mature stock while KHC is a turnaround play — different risk/reward profiles.
FRPT carries more volatility with a beta of 1.64 — expect wider price swings.
FRPT is growing revenue faster at 13.1% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
FRPT scores higher overall (62/100 vs 61/100), backed by strong 17.6% margins and 13.1% revenue growth. KHC offers better value entry with a 16.4% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Freshpet Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Freshpet, Inc. manufactures and markets fresh natural cat and dog food and treats in the United States, Canada and the United Kingdom. The company is headquartered in Secaucus, New Jersey.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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