Fluent Inc (FLNT)vsMagnite Inc (MGNI)
FLNT
Fluent Inc
$2.26
-11.02%
COMMUNICATION SERVICES · Cap: $66.19M
MGNI
Magnite Inc
$14.68
-1.21%
COMMUNICATION SERVICES · Cap: $2.33B
Smart Verdict
WallStSmart Research — data-driven comparison
Magnite Inc generates 246% more annual revenue ($722.55M vs $208.76M). MGNI leads profitability with a 22.0% profit margin vs -13.0%. MGNI appears more attractively valued with a PEG of 0.09. MGNI earns a higher WallStSmart Score of 70/100 (B-).
FLNT
Hold41
out of 100
Grade: D
MGNI
Strong Buy70
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for FLNT.
Margin of Safety
+49.4%
Fair Value
$23.30
Current Price
$14.68
$8.62 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 33527.0% YoY
Growing faster than its price suggests
Earnings expanding 230.0% YoY
Conservative balance sheet, low leverage
Keeps 22 of every $100 in revenue as profit
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Smaller company, higher risk/reward
Operating margin of 1.6%
ROE of -137.3% — below average capital efficiency
Operating margin of 4.7%
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : FLNT
The strongest argument for FLNT centers on EPS Growth.
Bull Case : MGNI
The strongest argument for MGNI centers on PEG Ratio, EPS Growth, Debt/Equity. Profitability is solid with margins at 22.0% and operating margin at 4.7%. PEG of 0.09 suggests the stock is reasonably priced for its growth.
Bear Case : FLNT
The primary concerns for FLNT are PEG Ratio, Market Cap, Operating Margin. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Bear Case : MGNI
The primary concerns for MGNI are Operating Margin, Free Cash Flow, Altman Z-Score.
Key Dynamics to Monitor
FLNT profiles as a turnaround stock while MGNI is a mature play — different risk/reward profiles.
MGNI carries more volatility with a beta of 2.31 — expect wider price swings.
MGNI is growing revenue faster at 5.5% — sustainability is the question.
FLNT generates stronger free cash flow (5M), providing more financial flexibility.
Bottom Line
MGNI scores higher overall (70/100 vs 41/100), backed by strong 22.0% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Fluent Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company is headquartered in New York, New York.
Magnite Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Magnite, Inc. operates an independent sales advertising platform in the United States and internationally. The company is headquartered in Los Angeles, California.
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