WallStSmart

Fluent Inc (FLNT)vsAlphabet Inc Class C (GOOG)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 202281% more annual revenue ($422.50B vs $208.76M). GOOG leads profitability with a 37.9% profit margin vs -13.0%. GOOG appears more attractively valued with a PEG of 1.47. GOOG earns a higher WallStSmart Score of 75/100 (B).

FLNT

Hold

41

out of 100

Grade: D

Growth: 4.7Profit: 2.5Value: 4.7Quality: 3.0
Piotroski: 4/9Altman Z: -5.07

GOOG

Strong Buy

75

out of 100

Grade: B

Growth: 8.7Profit: 9.5Value: 6.0Quality: 8.0
Piotroski: 4/9Altman Z: 3.91
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for FLNT.

GOOGUndervalued (+0.9%)

Margin of Safety

+0.9%

Fair Value

$369.04

Current Price

$365.76

$3.28 discount

UndervaluedFair: $369.04Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

FLNT1 strengths · Avg: 10.0/10
EPS GrowthGrowth
33527.0%10/10

Earnings expanding 33527.0% YoY

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.34T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
33.5%10/10

Every $100 of equity generates 33 in profit

Profit MarginProfitability
37.9%10/10

Keeps 38 of every $100 in revenue as profit

Operating MarginProfitability
36.1%10/10

Strong operational efficiency at 36.1%

EPS GrowthGrowth
82.0%10/10

Earnings expanding 82.0% YoY

Free Cash FlowQuality
$10.12B10/10

Generating 10.1B in free cash flow

Areas to Watch

FLNT4 concerns · Avg: 3.0/10
PEG RatioValuation
1.814/10

Expensive relative to growth rate

Market CapQuality
$66.19M3/10

Smaller company, higher risk/reward

Operating MarginProfitability
1.6%3/10

Operating margin of 1.6%

Return on EquityProfitability
-137.3%2/10

ROE of -137.3% — below average capital efficiency

GOOG2 concerns · Avg: 4.0/10
P/E RatioValuation
27.3x4/10

Moderate valuation

Price/BookValuation
9.3x4/10

Trading at 9.3x book value

Comparative Analysis Report

WallStSmart Research

Bull Case : FLNT

The strongest argument for FLNT centers on EPS Growth.

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.

Bear Case : FLNT

The primary concerns for FLNT are PEG Ratio, Market Cap, Operating Margin. Debt-to-equity of 2.33 is elevated, increasing financial risk.

Bear Case : GOOG

The primary concerns for GOOG are P/E Ratio, Price/Book.

Key Dynamics to Monitor

FLNT profiles as a turnaround stock while GOOG is a growth play — different risk/reward profiles.

GOOG carries more volatility with a beta of 1.27 — expect wider price swings.

GOOG is growing revenue faster at 21.8% — sustainability is the question.

GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.

Bottom Line

GOOG scores higher overall (75/100 vs 41/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Fluent Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company is headquartered in New York, New York.

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

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