Fluent Inc (FLNT)vsAlphabet Inc Class C (GOOG)
FLNT
Fluent Inc
$2.26
-11.02%
COMMUNICATION SERVICES · Cap: $66.19M
GOOG
Alphabet Inc Class C
$365.76
+0.45%
COMMUNICATION SERVICES · Cap: $4.34T
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 202281% more annual revenue ($422.50B vs $208.76M). GOOG leads profitability with a 37.9% profit margin vs -13.0%. GOOG appears more attractively valued with a PEG of 1.47. GOOG earns a higher WallStSmart Score of 75/100 (B).
FLNT
Hold41
out of 100
Grade: D
GOOG
Strong Buy75
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for FLNT.
Margin of Safety
+0.9%
Fair Value
$369.04
Current Price
$365.76
$3.28 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 33527.0% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 33 in profit
Keeps 38 of every $100 in revenue as profit
Strong operational efficiency at 36.1%
Earnings expanding 82.0% YoY
Generating 10.1B in free cash flow
Areas to Watch
Expensive relative to growth rate
Smaller company, higher risk/reward
Operating margin of 1.6%
ROE of -137.3% — below average capital efficiency
Moderate valuation
Trading at 9.3x book value
Comparative Analysis Report
WallStSmart ResearchBull Case : FLNT
The strongest argument for FLNT centers on EPS Growth.
Bull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.
Bear Case : FLNT
The primary concerns for FLNT are PEG Ratio, Market Cap, Operating Margin. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Bear Case : GOOG
The primary concerns for GOOG are P/E Ratio, Price/Book.
Key Dynamics to Monitor
FLNT profiles as a turnaround stock while GOOG is a growth play — different risk/reward profiles.
GOOG carries more volatility with a beta of 1.27 — expect wider price swings.
GOOG is growing revenue faster at 21.8% — sustainability is the question.
GOOG generates stronger free cash flow (10.1B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (75/100 vs 41/100), backed by strong 37.9% margins and 21.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Fluent Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company is headquartered in New York, New York.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
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