Franklin Covey Company (FC)vsTarget Corporation (TGT)
FC
Franklin Covey Company
$21.20
-1.99%
CONSUMER DEFENSIVE · Cap: $243.60M
TGT
Target Corporation
$129.75
+1.47%
CONSUMER DEFENSIVE · Cap: $58.08B
Smart Verdict
WallStSmart Research — data-driven comparison
Target Corporation generates 39883% more annual revenue ($104.78B vs $262.06M). TGT leads profitability with a 3.5% profit margin vs -0.9%. FC appears more attractively valued with a PEG of 0.95. TGT earns a higher WallStSmart Score of 48/100 (D+).
FC
Hold37
out of 100
Grade: F
TGT
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+19.9%
Fair Value
$23.42
Current Price
$21.20
$2.22 discount
Margin of Safety
+33.2%
Fair Value
$171.60
Current Price
$129.75
$41.85 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Large-cap with strong market position
Every $100 of equity generates 24 in profit
Attractively priced relative to earnings
Generating 2.3B in free cash flow
Areas to Watch
0.1% revenue growth
Smaller company, higher risk/reward
ROE of -4.2% — below average capital efficiency
Earnings declined 61.3%
Expensive relative to growth rate
3.5% margin — thin
Operating margin of 4.9%
Revenue declined 1.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : FC
The strongest argument for FC centers on PEG Ratio. PEG of 0.95 suggests the stock is reasonably priced for its growth.
Bull Case : TGT
The strongest argument for TGT centers on Market Cap, Return on Equity, P/E Ratio.
Bear Case : FC
The primary concerns for FC are Revenue Growth, Market Cap, Return on Equity.
Bear Case : TGT
The primary concerns for TGT are PEG Ratio, Profit Margin, Operating Margin. Thin 3.5% margins leave little buffer for downturns.
Key Dynamics to Monitor
FC profiles as a turnaround stock while TGT is a value play — different risk/reward profiles.
TGT carries more volatility with a beta of 1.03 — expect wider price swings.
FC is growing revenue faster at 0.1% — sustainability is the question.
TGT generates stronger free cash flow (2.3B), providing more financial flexibility.
Bottom Line
TGT scores higher overall (48/100 vs 37/100). FC offers better value entry with a 19.9% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Franklin Covey Company
CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, leadership, and educational improvement for organizations and individuals globally. The company is headquartered in Salt Lake City, Utah.
Target Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Target Corporation is an American retail corporation. Their retail formats include the discount store Target, the hypermarket SuperTarget, and small-format stores previously named CityTarget and TargetExpress before being consolidated under the Target branding.
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