Entergy Corporation (ETR)vsSouthern Company (SO)
ETR
Entergy Corporation
$102.76
+0.23%
UTILITIES · Cap: $46.44B
SO
Southern Company
$94.61
+0.67%
UTILITIES · Cap: $105.91B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 128% more annual revenue ($29.55B vs $12.95B). SO leads profitability with a 14.7% profit margin vs 13.6%. ETR appears more attractively valued with a PEG of 2.09. SO earns a higher WallStSmart Score of 54/100 (C-).
ETR
Buy54
out of 100
Grade: C-
SO
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-276.8%
Fair Value
$26.59
Current Price
$102.76
$76.17 premium
Margin of Safety
-254.9%
Fair Value
$26.66
Current Price
$94.61
$67.95 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Earnings declined 20.8%
Negative free cash flow — burning cash
Expensive relative to growth rate
Earnings declined 22.1%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : ETR
The strongest argument for ETR centers on Price/Book.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book. Revenue growth of 10.1% demonstrates continued momentum.
Bear Case : ETR
The primary concerns for ETR are PEG Ratio, P/E Ratio, EPS Growth.
Bear Case : SO
The primary concerns for SO are PEG Ratio, EPS Growth, Free Cash Flow.
Key Dynamics to Monitor
ETR carries more volatility with a beta of 0.60 — expect wider price swings.
SO is growing revenue faster at 10.1% — sustainability is the question.
ETR generates stronger free cash flow (-997M), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
ETR scores higher overall (54/100 vs 54/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Entergy Corporation
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Entergy Corporation is a Fortune 500 integrated energy company engaged primarily in electric power production and retail distribution operations in the Deep South of the United States.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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