Entergy Corporation (ETR)vsSouthern Company (SO)
ETR
Entergy Corporation
$111.59
-0.38%
UTILITIES · Cap: $53.45B
SO
Southern Company
$91.80
-0.68%
UTILITIES · Cap: $103.49B
Smart Verdict
WallStSmart Research — data-driven comparison
Southern Company generates 127% more annual revenue ($30.18B vs $13.29B). SO leads profitability with a 14.5% profit margin vs 13.4%. ETR appears more attractively valued with a PEG of 2.32. SO earns a higher WallStSmart Score of 56/100 (C).
ETR
Buy53
out of 100
Grade: C-
SO
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-33.4%
Fair Value
$75.11
Current Price
$111.59
$36.48 premium
Margin of Safety
-26.1%
Fair Value
$73.33
Current Price
$91.80
$18.47 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Reasonable price relative to book value
Large-cap with strong market position
Reasonable price relative to book value
Strong operational efficiency at 25.8%
Areas to Watch
Expensive relative to growth rate
Moderate valuation
1.2% earnings growth
Negative free cash flow — burning cash
Expensive relative to growth rate
Earnings declined 0.8%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : ETR
The strongest argument for ETR centers on Market Cap, Price/Book. Revenue growth of 12.0% demonstrates continued momentum.
Bull Case : SO
The strongest argument for SO centers on Market Cap, Price/Book, Operating Margin.
Bear Case : ETR
The primary concerns for ETR are PEG Ratio, P/E Ratio, EPS Growth.
Bear Case : SO
The primary concerns for SO are PEG Ratio, EPS Growth, Free Cash Flow.
Key Dynamics to Monitor
ETR carries more volatility with a beta of 0.53 — expect wider price swings.
ETR is growing revenue faster at 12.0% — sustainability is the question.
ETR generates stronger free cash flow (-1.4B), providing more financial flexibility.
Monitor UTILITIES - REGULATED ELECTRIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SO scores higher overall (56/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Entergy Corporation
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Entergy Corporation is a Fortune 500 integrated energy company engaged primarily in electric power production and retail distribution operations in the Deep South of the United States.
Southern Company
UTILITIES · UTILITIES - REGULATED ELECTRIC · USA
Southern Company is an American gas and electric utility holding company based in the southern United States. It is headquartered in Atlanta, Georgia, with executive offices also located in Birmingham, Alabama.
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