Estee Lauder Companies Inc (EL)vsSimply Good Foods Co (SMPL)
EL
Estee Lauder Companies Inc
$76.71
+1.35%
CONSUMER DEFENSIVE · Cap: $27.38B
SMPL
Simply Good Foods Co
$13.37
-1.62%
CONSUMER DEFENSIVE · Cap: $1.28B
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 936% more annual revenue ($14.67B vs $1.42B). EL leads profitability with a -1.2% profit margin vs -7.5%. EL appears more attractively valued with a PEG of 1.43. SMPL earns a higher WallStSmart Score of 46/100 (D+).
EL
Hold43
out of 100
Grade: D
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+35.3%
Fair Value
$162.86
Current Price
$76.71
$86.15 discount
Margin of Safety
+58.0%
Fair Value
$39.05
Current Price
$13.37
$25.68 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Generating 1.0B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Areas to Watch
Distress zone — elevated risk
Weak financial health signals
ROE of -4.3% — below average capital efficiency
Earnings declined 51.6%
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -6.4% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : EL
The strongest argument for EL centers on Free Cash Flow. PEG of 1.43 suggests the stock is reasonably priced for its growth.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score.
Bear Case : EL
The primary concerns for EL are Altman Z-Score, Piotroski F-Score, Return on Equity. Debt-to-equity of 2.74 is elevated, increasing financial risk.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
EL carries more volatility with a beta of 1.25 — expect wider price swings.
EL is growing revenue faster at 5.6% — sustainability is the question.
EL generates stronger free cash flow (1.0B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SMPL scores higher overall (46/100 vs 43/100). EL offers better value entry with a 35.3% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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