Dogness International Corp Class A (DOGZ)vsPlanet Fitness Inc (PLNT)
DOGZ
Dogness International Corp Class A
$1.48
-2.63%
CONSUMER CYCLICAL · Cap: $21.62M
PLNT
Planet Fitness Inc
$75.16
-0.07%
CONSUMER CYCLICAL · Cap: $6.26B
Smart Verdict
WallStSmart Research — data-driven comparison
Planet Fitness Inc generates 5874% more annual revenue ($1.24B vs $20.71M). PLNT leads profitability with a 17.7% profit margin vs -24.6%. PLNT earns a higher WallStSmart Score of 63/100 (C+).
DOGZ
Hold40
out of 100
Grade: D
PLNT
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for DOGZ.
Margin of Safety
+24.9%
Fair Value
$122.62
Current Price
$75.16
$47.46 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Strong operational efficiency at 30.0%
Conservative balance sheet, low leverage
Earnings expanding 32.5% YoY
Areas to Watch
1.8% earnings growth
Smaller company, higher risk/reward
ROE of -5.9% — below average capital efficiency
Negative free cash flow — burning cash
Moderate valuation
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : DOGZ
The strongest argument for DOGZ centers on Price/Book.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, EPS Growth. Profitability is solid with margins at 17.7% and operating margin at 30.0%. Revenue growth of 10.7% demonstrates continued momentum.
Bear Case : DOGZ
The primary concerns for DOGZ are EPS Growth, Market Cap, Return on Equity.
Bear Case : PLNT
The primary concerns for PLNT are P/E Ratio, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
DOGZ profiles as a turnaround stock while PLNT is a mature play — different risk/reward profiles.
DOGZ carries more volatility with a beta of 2.60 — expect wider price swings.
PLNT is growing revenue faster at 10.7% — sustainability is the question.
PLNT generates stronger free cash flow (59M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (63/100 vs 40/100), backed by strong 17.7% margins and 10.7% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dogness International Corp Class A
CONSUMER CYCLICAL · LEISURE · USA
Dogness (International) Corporation designs, manufactures and sells fashion products for dogs and cats worldwide. The company is headquartered in Dongguan, the People's Republic of China.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
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