Dollar General Corporation (DG)vsNu Skin Enterprises Inc (NUS)
DG
Dollar General Corporation
$125.89
+2.53%
CONSUMER DEFENSIVE · Cap: $27.08B
NUS
Nu Skin Enterprises Inc
$4.79
-1.03%
CONSUMER DEFENSIVE · Cap: $230.73M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 3032% more annual revenue ($43.08B vs $1.38B). DG leads profitability with a 3.6% profit margin vs -15.7%. NUS appears more attractively valued with a PEG of 0.78. DG earns a higher WallStSmart Score of 57/100 (C).
DG
Buy57
out of 100
Grade: C
NUS
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+12.6%
Fair Value
$168.28
Current Price
$125.89
$42.39 discount
Margin of Safety
+53.3%
Fair Value
$21.79
Current Price
$4.79
$17.00 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
Revenue declined 17.1%
Earnings declined 98.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio.
Bull Case : NUS
The strongest argument for NUS centers on Price/Book, Altman Z-Score, PEG Ratio. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : NUS
The primary concerns for NUS are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
DG profiles as a value stock while NUS is a turnaround play — different risk/reward profiles.
NUS carries more volatility with a beta of 0.97 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Bottom Line
DG scores higher overall (57/100 vs 47/100). NUS offers better value entry with a 53.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Nu Skin Enterprises Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Nu Skin Enterprises, Inc. develops and distributes wellness and personal care products globally. The company is headquartered in Provo, Utah.
Visit Website →Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?