Dollar General Corporation (DG)vsNatures Sunshine Products Inc (NATR)
DG
Dollar General Corporation
$128.68
+2.15%
CONSUMER DEFENSIVE · Cap: $27.74B
NATR
Natures Sunshine Products Inc
$20.29
-1.36%
CONSUMER DEFENSIVE · Cap: $366.82M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 8695% more annual revenue ($43.08B vs $489.79M). NATR leads profitability with a 4.1% profit margin vs 3.6%. DG appears more attractively valued with a PEG of 1.80. DG earns a higher WallStSmart Score of 57/100 (C).
DG
Buy57
out of 100
Grade: C
NATR
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+12.8%
Fair Value
$168.83
Current Price
$128.68
$40.15 discount
Margin of Safety
-73.6%
Fair Value
$15.06
Current Price
$20.29
$5.23 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Expensive relative to growth rate
Smaller company, higher risk/reward
4.1% margin — thin
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio.
Bull Case : NATR
The strongest argument for NATR centers on Altman Z-Score, Debt/Equity, Price/Book.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : NATR
The primary concerns for NATR are PEG Ratio, Market Cap, Profit Margin. Thin 4.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
NATR carries more volatility with a beta of 0.87 — expect wider price swings.
NATR is growing revenue faster at 8.5% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (57/100 vs 56/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
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