Dollar General Corporation (DG)vsKraft Heinz Co (KHC)
DG
Dollar General Corporation
$128.68
+2.15%
CONSUMER DEFENSIVE · Cap: $27.74B
KHC
Kraft Heinz Co
$27.62
+1.17%
CONSUMER DEFENSIVE · Cap: $30.69B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 72% more annual revenue ($43.08B vs $24.99B). DG leads profitability with a 3.6% profit margin vs -23.1%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 61/100 (C+).
DG
Buy57
out of 100
Grade: C
KHC
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+12.8%
Fair Value
$168.83
Current Price
$128.68
$40.15 discount
Margin of Safety
+15.6%
Fair Value
$29.61
Current Price
$27.62
$1.99 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
DG profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
DG carries more volatility with a beta of 0.25 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (61/100 vs 57/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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