Dollar General Corporation (DG)vsHelen of Troy Ltd (HELE)
DG
Dollar General Corporation
$124.58
+1.29%
CONSUMER DEFENSIVE · Cap: $29.39B
HELE
Helen of Troy Ltd
$26.81
+1.17%
CONSUMER DEFENSIVE · Cap: $665.92M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 2302% more annual revenue ($43.64B vs $1.82B). DG leads profitability with a 3.9% profit margin vs -22.7%. HELE appears more attractively valued with a PEG of 0.97. HELE earns a higher WallStSmart Score of 64/100 (C+).
DG
Buy63
out of 100
Grade: C+
HELE
Buy64
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.18
Current Price
$124.58
$45.60 discount
Margin of Safety
+71.4%
Fair Value
$61.95
Current Price
$26.81
$35.14 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
ROE of -48.9% — below average capital efficiency
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Return on Equity, Free Cash Flow.
Key Dynamics to Monitor
DG profiles as a value stock while HELE is a turnaround play — different risk/reward profiles.
HELE carries more volatility with a beta of 1.30 — expect wider price swings.
HELE is growing revenue faster at 8.2% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Bottom Line
HELE scores higher overall (64/100 vs 63/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
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