Diageo PLC ADR (DEO)vsPepsiCo Inc (PEP)
DEO
Diageo PLC ADR
$91.96
-1.19%
CONSUMER DEFENSIVE · Cap: $53.37B
PEP
PepsiCo Inc
$132.63
+0.87%
CONSUMER DEFENSIVE · Cap: $179.19B
Smart Verdict
WallStSmart Research — data-driven comparison
PepsiCo Inc generates 400% more annual revenue ($98.24B vs $19.64B). PEP leads profitability with a 11.1% profit margin vs 8.8%. DEO appears more attractively valued with a PEG of 0.54. PEP earns a higher WallStSmart Score of 67/100 (B-).
DEO
Buy52
out of 100
Grade: C-
PEP
Strong Buy67
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+52.2%
Fair Value
$210.77
Current Price
$91.96
$118.81 discount
Margin of Safety
+4.1%
Fair Value
$141.64
Current Price
$132.63
$9.01 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 38 in profit
Large-cap with strong market position
Growing faster than its price suggests
Strong operational efficiency at 27.0%
Generating 1.7B in free cash flow
Every $100 of equity generates 49 in profit
Large-cap with strong market position
Attractively priced relative to earnings
Generating 4.7B in free cash flow
Areas to Watch
Premium valuation, high expectations priced in
2.9% earnings growth
Distress zone — elevated risk
Weak financial health signals
Trading at 8.1x book value
Weak financial health signals
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : DEO
The strongest argument for DEO centers on Return on Equity, Market Cap, PEG Ratio. PEG of 0.54 suggests the stock is reasonably priced for its growth.
Bull Case : PEP
The strongest argument for PEP centers on Return on Equity, Market Cap, P/E Ratio. PEG of 1.38 suggests the stock is reasonably priced for its growth.
Bear Case : DEO
The primary concerns for DEO are P/E Ratio, EPS Growth, Altman Z-Score. Debt-to-equity of 2.04 is elevated, increasing financial risk.
Bear Case : PEP
The primary concerns for PEP are Price/Book, Piotroski F-Score, Debt/Equity. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Key Dynamics to Monitor
PEP carries more volatility with a beta of 0.36 — expect wider price swings.
PEP is growing revenue faster at 5.6% — sustainability is the question.
PEP generates stronger free cash flow (4.7B), providing more financial flexibility.
Monitor BEVERAGES - WINERIES & DISTILLERIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PEP scores higher overall (67/100 vs 52/100). DEO offers better value entry with a 52.2% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Diageo PLC ADR
CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES · USA
Diageo plc produces, markets and sells alcoholic beverages. The company is headquartered in London, the United Kingdom.
Visit Website →PepsiCo Inc
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
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