Salesforce.com Inc (CRM)vsPROS Holdings Inc (PRO)
CRM
Salesforce.com Inc
$185.66
-0.34%
TECHNOLOGY · Cap: $164.49B
PRO
PROS Holdings Inc
$23.25
+0.04%
TECHNOLOGY · Cap: $1.12B
Smart Verdict
WallStSmart Research — data-driven comparison
Salesforce.com Inc generates 12078% more annual revenue ($42.83B vs $351.68M). CRM leads profitability with a 18.7% profit margin vs -0.0%. PRO appears more attractively valued with a PEG of 0.75. CRM earns a higher WallStSmart Score of 71/100 (B).
CRM
Strong Buy71
out of 100
Grade: B
PRO
Hold40
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+74.7%
Fair Value
$722.63
Current Price
$185.66
$536.97 discount
Margin of Safety
+49.9%
Fair Value
$46.42
Current Price
$23.25
$23.17 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 52.2% YoY
Large-cap with strong market position
Every $100 of equity generates 23 in profit
Strong operational efficiency at 21.8%
Generating 6.6B in free cash flow
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
Distress zone — elevated risk
Elevated debt levels
0.1% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : CRM
The strongest argument for CRM centers on EPS Growth, Market Cap, Return on Equity. Profitability is solid with margins at 18.7% and operating margin at 21.8%. Revenue growth of 13.3% demonstrates continued momentum.
Bull Case : PRO
The strongest argument for PRO centers on Debt/Equity, PEG Ratio. PEG of 0.75 suggests the stock is reasonably priced for its growth.
Bear Case : CRM
The primary concerns for CRM are Altman Z-Score, Debt/Equity.
Bear Case : PRO
The primary concerns for PRO are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
CRM profiles as a mature stock while PRO is a turnaround play — different risk/reward profiles.
CRM carries more volatility with a beta of 1.14 — expect wider price swings.
CRM is growing revenue faster at 13.3% — sustainability is the question.
CRM generates stronger free cash flow (6.6B), providing more financial flexibility.
Bottom Line
CRM scores higher overall (71/100 vs 40/100), backed by strong 18.7% margins and 13.3% revenue growth. PRO offers better value entry with a 49.9% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Salesforce.com Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Visit Website →PROS Holdings Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
PROS Holdings, Inc. provides solutions that optimize sales and purchase processes in the digital economy globally. The company is headquartered in Houston, Texas.
Visit Website →Compare with Other SOFTWARE - APPLICATION Stocks
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