Creative Realities Inc (CREX)vsSonos Inc (SONO)
CREX
Creative Realities Inc
$3.65
-1.48%
TECHNOLOGY · Cap: $40.47M
SONO
Sonos Inc
$14.67
+1.31%
TECHNOLOGY · Cap: $1.77B
Smart Verdict
WallStSmart Research — data-driven comparison
Sonos Inc generates 2413% more annual revenue ($1.44B vs $57.23M). SONO leads profitability with a -1.2% profit margin vs -14.5%. CREX earns a higher WallStSmart Score of 50/100 (D+).
CREX
Hold50
out of 100
Grade: D+
SONO
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+52.5%
Fair Value
$6.66
Current Price
$3.65
$3.01 discount
Margin of Safety
+42.1%
Fair Value
$28.49
Current Price
$14.67
$13.82 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 117.2% year-over-year
Reasonable price relative to book value
Earnings expanding 87.5% YoY
Areas to Watch
Smaller company, higher risk/reward
ROE of -22.2% — below average capital efficiency
Earnings declined 32.7%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
ROE of -3.9% — below average capital efficiency
Revenue declined 0.9%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : CREX
The strongest argument for CREX centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 117.2% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bull Case : SONO
The strongest argument for SONO centers on EPS Growth.
Bear Case : CREX
The primary concerns for CREX are Market Cap, Return on Equity, EPS Growth.
Bear Case : SONO
The primary concerns for SONO are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
CREX profiles as a hypergrowth stock while SONO is a turnaround play — different risk/reward profiles.
SONO carries more volatility with a beta of 2.00 — expect wider price swings.
CREX is growing revenue faster at 117.2% — sustainability is the question.
SONO generates stronger free cash flow (157M), providing more financial flexibility.
Bottom Line
CREX scores higher overall (50/100 vs 42/100) and 117.2% revenue growth. SONO offers better value entry with a 42.1% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Creative Realities Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Creative Realities, Inc. provides digital marketing technology solutions to retail companies, individual retail brands, businesses, and other organizations in the United States and Canada.
Sonos Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sonos, Inc. designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Santa Barbara, California.
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