Creative Realities Inc (CREX)vsSalesforce.com Inc (CRM)
CREX
Creative Realities Inc
$2.95
+3.33%
TECHNOLOGY · Cap: $37.87M
CRM
Salesforce.com Inc
$205.62
+22.58%
TECHNOLOGY · Cap: $161.73B
Smart Verdict
WallStSmart Research — data-driven comparison
Salesforce.com Inc generates 59121% more annual revenue ($42.83B vs $72.32M). CRM leads profitability with a 18.7% profit margin vs -29.3%. CREX appears more attractively valued with a PEG of 0.48. CRM earns a higher WallStSmart Score of 73/100 (B).
CREX
Hold45
out of 100
Grade: D+
CRM
Strong Buy73
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-10.1%
Fair Value
$2.87
Current Price
$2.94
$0.07 premium
Margin of Safety
+70.5%
Fair Value
$708.96
Current Price
$205.62
$503.34 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 65.0% year-over-year
Reasonable price relative to book value
Earnings expanding 52.2% YoY
Large-cap with strong market position
Every $100 of equity generates 23 in profit
Growing faster than its price suggests
Strong operational efficiency at 21.8%
Generating 6.6B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
ROE of -46.4% — below average capital efficiency
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : CREX
The strongest argument for CREX centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 65.0% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bull Case : CRM
The strongest argument for CRM centers on EPS Growth, Market Cap, Return on Equity. Profitability is solid with margins at 18.7% and operating margin at 21.8%. Revenue growth of 13.3% demonstrates continued momentum.
Bear Case : CREX
The primary concerns for CREX are Market Cap, Debt/Equity, Piotroski F-Score.
Bear Case : CRM
The primary concerns for CRM are Altman Z-Score, Debt/Equity.
Key Dynamics to Monitor
CREX profiles as a hypergrowth stock while CRM is a mature play — different risk/reward profiles.
CREX carries more volatility with a beta of 1.53 — expect wider price swings.
CREX is growing revenue faster at 65.0% — sustainability is the question.
CRM generates stronger free cash flow (6.6B), providing more financial flexibility.
Bottom Line
CRM scores higher overall (73/100 vs 45/100), backed by strong 18.7% margins and 13.3% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Creative Realities Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Creative Realities, Inc. provides digital marketing technology solutions to retail companies, individual retail brands, businesses, and other organizations in the United States and Canada.
Salesforce.com Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
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