Creative Realities Inc (CREX)vsGoPro Inc (GPRO)
CREX
Creative Realities Inc
$3.65
-1.48%
TECHNOLOGY · Cap: $40.47M
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 1038% more annual revenue ($651.54M vs $57.23M). GPRO leads profitability with a -14.3% profit margin vs -14.5%. CREX appears more attractively valued with a PEG of 0.48. CREX earns a higher WallStSmart Score of 50/100 (D+).
CREX
Hold50
out of 100
Grade: D+
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+52.5%
Fair Value
$6.66
Current Price
$3.65
$3.01 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 117.2% year-over-year
Reasonable price relative to book value
Growing faster than its price suggests
Areas to Watch
Smaller company, higher risk/reward
ROE of -22.2% — below average capital efficiency
Earnings declined 32.7%
Negative free cash flow — burning cash
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : CREX
The strongest argument for CREX centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 117.2% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : CREX
The primary concerns for CREX are Market Cap, Return on Equity, EPS Growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
CREX profiles as a hypergrowth stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
CREX is growing revenue faster at 117.2% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
CREX scores higher overall (50/100 vs 39/100) and 117.2% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Creative Realities Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Creative Realities, Inc. provides digital marketing technology solutions to retail companies, individual retail brands, businesses, and other organizations in the United States and Canada.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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