Campbell’s Co (CPB)vsKraft Heinz Co (KHC)
CPB
Campbell’s Co
$21.68
+0.60%
CONSUMER DEFENSIVE · Cap: $6.80B
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 152% more annual revenue ($24.99B vs $9.93B). CPB leads profitability with a 6.1% profit margin vs -23.1%. CPB appears more attractively valued with a PEG of 0.73. CPB earns a higher WallStSmart Score of 69/100 (B-).
CPB
Strong Buy69
out of 100
Grade: B-
KHC
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+31.0%
Fair Value
$42.49
Current Price
$21.68
$20.81 discount
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Earnings expanding 86.4% YoY
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Areas to Watch
Distress zone — elevated risk
6.1% margin — thin
Elevated debt levels
Revenue declined 4.4%
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : CPB
The strongest argument for CPB centers on P/E Ratio, EPS Growth, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : CPB
The primary concerns for CPB are Altman Z-Score, Profit Margin, Debt/Equity. Debt-to-equity of 1.74 is elevated, increasing financial risk.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
CPB profiles as a value stock while KHC is a turnaround play — different risk/reward profiles.
KHC carries more volatility with a beta of 0.08 — expect wider price swings.
KHC is growing revenue faster at 0.8% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
CPB scores higher overall (69/100 vs 61/100). KHC offers better value entry with a 16.4% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Campbell’s Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company.
Visit Website →Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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