Colgate-Palmolive Company (CL)vsG Willi-Food International Ltd (WILC)
CL
Colgate-Palmolive Company
$85.36
+2.18%
CONSUMER DEFENSIVE · Cap: $67.91B
WILC
G Willi-Food International Ltd
$32.47
+4.19%
CONSUMER DEFENSIVE · Cap: $434.13M
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 3306% more annual revenue ($20.38B vs $598.47M). WILC leads profitability with a 14.8% profit margin vs 10.5%. WILC appears more attractively valued with a PEG of 1.27. CL earns a higher WallStSmart Score of 62/100 (C+).
CL
Buy62
out of 100
Grade: C+
WILC
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+17.8%
Fair Value
$102.75
Current Price
$85.36
$17.39 discount
Margin of Safety
+2.7%
Fair Value
$29.96
Current Price
$32.47
$2.51 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 50 in profit
Large-cap with strong market position
Strong operational efficiency at 20.4%
Generating 1.3B in free cash flow
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Premium valuation, high expectations priced in
1.1% earnings growth
Weak financial health signals
Trading at 1219.4x book value
Smaller company, higher risk/reward
Operating margin of 0.0%
Earnings declined 19.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Market Cap, Operating Margin.
Bull Case : WILC
The strongest argument for WILC centers on Price/Book, P/E Ratio. PEG of 1.27 suggests the stock is reasonably priced for its growth.
Bear Case : CL
The primary concerns for CL are P/E Ratio, EPS Growth, Piotroski F-Score. Debt-to-equity of 147.93 is elevated, increasing financial risk.
Bear Case : WILC
The primary concerns for WILC are Market Cap, Operating Margin, EPS Growth.
Key Dynamics to Monitor
WILC carries more volatility with a beta of 0.93 — expect wider price swings.
WILC is growing revenue faster at 8.8% — sustainability is the question.
CL generates stronger free cash flow (1.3B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CL scores higher overall (62/100 vs 48/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →G Willi-Food International Ltd
CONSUMER DEFENSIVE · FOOD DISTRIBUTION · USA
G. Willi-Food International Ltd. develops, imports, exports, markets and distributes food products globally. The company is headquartered in Yavne, Israel.
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