Cardlytics Inc (CDLX)vsAlphabet Inc Class C (GOOG)
CDLX
Cardlytics Inc
$4.15
+0.48%
COMMUNICATION SERVICES · Cap: $24.44M
GOOG
Alphabet Inc Class C
$335.45
+1.53%
COMMUNICATION SERVICES · Cap: $4.10T
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 234569% more annual revenue ($445.87B vs $190.00M). GOOG leads profitability with a 54.8% profit margin vs -52.8%. GOOG earns a higher WallStSmart Score of 75/100 (B).
CDLX
Avoid25
out of 100
Grade: F
GOOG
Strong Buy75
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for CDLX.
Margin of Safety
+29.4%
Fair Value
$474.89
Current Price
$335.45
$139.44 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Mega-cap, among the largest globally
Every $100 of equity generates 38 in profit
Keeps 55 of every $100 in revenue as profit
Strong operational efficiency at 34.0%
Earnings expanding 294.0% YoY
Safe zone — low bankruptcy risk
Areas to Watch
Smaller company, higher risk/reward
ROE of -356.0% — below average capital efficiency
Revenue declined 36.5%
Earnings declined 56.7%
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : CDLX
The strongest argument for CDLX centers on Debt/Equity.
Bull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 54.8% and operating margin at 34.0%. Revenue growth of 24.2% demonstrates continued momentum.
Bear Case : CDLX
The primary concerns for CDLX are Market Cap, Return on Equity, Revenue Growth.
Bear Case : GOOG
The primary concerns for GOOG are Free Cash Flow.
Key Dynamics to Monitor
CDLX profiles as a turnaround stock while GOOG is a growth play — different risk/reward profiles.
GOOG carries more volatility with a beta of 1.23 — expect wider price swings.
GOOG is growing revenue faster at 24.2% — sustainability is the question.
CDLX generates stronger free cash flow (-11M), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (75/100 vs 25/100), backed by strong 54.8% margins and 24.2% revenue growth. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Cardlytics Inc
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Cardlytics, Inc. operates an advertising platform within financial institutions' digital channels including online, mobile, email, and various real-time notifications in the United States and the United Kingdom. The company is headquartered in Atlanta, Georgia.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
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