Burlington Stores Inc (BURL)vsWPP PLC ADR (WPP)
BURL
Burlington Stores Inc
$329.27
+1.27%
CONSUMER CYCLICAL · Cap: $20.38B
WPP
WPP PLC ADR
$15.50
+1.64%
COMMUNICATION SERVICES · Cap: $3.29B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 17% more annual revenue ($13.55B vs $11.56B). BURL leads profitability with a 5.3% profit margin vs -1.6%. BURL appears more attractively valued with a PEG of 2.99. BURL earns a higher WallStSmart Score of 63/100 (C+).
BURL
Buy63
out of 100
Grade: C+
WPP
Avoid35
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+18.0%
Fair Value
$372.81
Current Price
$329.27
$43.54 discount
Intrinsic value data unavailable for WPP.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 38 in profit
Earnings expanding 20.2% YoY
Generating 1.7B in free cash flow
Areas to Watch
Premium valuation, high expectations priced in
Trading at 11.3x book value
5.3% margin — thin
Expensive relative to growth rate
Operating margin of 2.2%
Weak financial health signals
Expensive relative to growth rate
ROE of -5.3% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : BURL
The strongest argument for BURL centers on Return on Equity, EPS Growth. Revenue growth of 11.3% demonstrates continued momentum.
Bull Case : WPP
The strongest argument for WPP centers on Free Cash Flow.
Bear Case : BURL
The primary concerns for BURL are P/E Ratio, Price/Book, Profit Margin.
Bear Case : WPP
The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.13 is elevated, increasing financial risk.
Key Dynamics to Monitor
BURL profiles as a value stock while WPP is a turnaround play — different risk/reward profiles.
BURL carries more volatility with a beta of 1.70 — expect wider price swings.
BURL is growing revenue faster at 11.3% — sustainability is the question.
WPP generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
BURL scores higher overall (63/100 vs 35/100) and 11.3% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Burlington Stores Inc
CONSUMER CYCLICAL · APPAREL RETAIL · USA
Burlington Stores, Inc. is a branded apparel retailer in the United States. The company is headquartered in Burlington, New Jersey.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
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