Baidu Inc (BIDU)vsE. W. Scripps Co Class A (SSP)
BIDU
Baidu Inc
$126.53
+4.56%
COMMUNICATION SERVICES · Cap: $41.17B
SSP
E. W. Scripps Co Class A
$4.46
-3.67%
COMMUNICATION SERVICES · Cap: $407.69M
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 5902% more annual revenue ($129.08B vs $2.15B). BIDU leads profitability with a 4.3% profit margin vs -4.7%. BIDU appears more attractively valued with a PEG of 0.72. SSP earns a higher WallStSmart Score of 50/100 (C-).
BIDU
Hold46
out of 100
Grade: D+
SSP
Buy50
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
ROE of 1.9% — below average capital efficiency
4.3% margin — thin
Operating margin of 4.5%
Weak financial health signals
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -7.9% — below average capital efficiency
Revenue declined 23.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.72 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on Price/Book, EPS Growth.
Bear Case : BIDU
The primary concerns for BIDU are Return on Equity, Profit Margin, Operating Margin. A P/E of 70.3x leaves little room for execution misses. Thin 4.3% margins leave little buffer for downturns.
Bear Case : SSP
The primary concerns for SSP are Market Cap, PEG Ratio, Return on Equity.
Key Dynamics to Monitor
BIDU profiles as a value stock while SSP is a turnaround play — different risk/reward profiles.
SSP carries more volatility with a beta of 0.58 — expect wider price swings.
BIDU is growing revenue faster at -4.1% — sustainability is the question.
BIDU generates stronger free cash flow (88M), providing more financial flexibility.
Bottom Line
SSP scores higher overall (50/100 vs 46/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
Compare with Other INTERNET CONTENT & INFORMATION Stocks
Want to dig deeper into these stocks?