WallStSmart

Baidu Inc (BIDU)vsRoku Inc (ROKU)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Baidu Inc generates 2625% more annual revenue ($129.08B vs $4.74B). BIDU leads profitability with a 4.3% profit margin vs 1.9%. BIDU appears more attractively valued with a PEG of 0.72. BIDU earns a higher WallStSmart Score of 46/100 (D+).

BIDU

Hold

46

out of 100

Grade: D+

Growth: 2.7Profit: 4.0Value: 5.0Quality: 6.5
Piotroski: 2/9Altman Z: 2.40

ROKU

Hold

42

out of 100

Grade: D

Growth: 6.0Profit: 4.0Value: 3.3Quality: 7.5
Piotroski: 4/9Altman Z: 2.08
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for BIDU.

ROKUSignificantly Overvalued (-44.9%)

Margin of Safety

-44.9%

Fair Value

$60.66

Current Price

$112.62

$51.96 premium

UndervaluedFair: $60.66Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BIDU2 strengths · Avg: 9.0/10
Price/BookValuation
1.1x10/10

Reasonable price relative to book value

PEG RatioValuation
0.728/10

Growing faster than its price suggests

ROKU1 strengths · Avg: 8.0/10
Revenue GrowthGrowth
16.1%8/10

16.1% revenue growth

Areas to Watch

BIDU4 concerns · Avg: 3.0/10
Return on EquityProfitability
1.9%3/10

ROE of 1.9% — below average capital efficiency

Profit MarginProfitability
4.3%3/10

4.3% margin — thin

Operating MarginProfitability
4.5%3/10

Operating margin of 4.5%

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

ROKU4 concerns · Avg: 2.8/10
Return on EquityProfitability
3.4%3/10

ROE of 3.4% — below average capital efficiency

Profit MarginProfitability
1.9%3/10

1.9% margin — thin

Operating MarginProfitability
4.5%3/10

Operating margin of 4.5%

P/E RatioValuation
190.9x2/10

Premium valuation, high expectations priced in

Comparative Analysis Report

WallStSmart Research

Bull Case : BIDU

The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.72 suggests the stock is reasonably priced for its growth.

Bull Case : ROKU

The strongest argument for ROKU centers on Revenue Growth. Revenue growth of 16.1% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.

Bear Case : BIDU

The primary concerns for BIDU are Return on Equity, Profit Margin, Operating Margin. A P/E of 70.3x leaves little room for execution misses. Thin 4.3% margins leave little buffer for downturns.

Bear Case : ROKU

The primary concerns for ROKU are Return on Equity, Profit Margin, Operating Margin. A P/E of 190.9x leaves little room for execution misses. Thin 1.9% margins leave little buffer for downturns.

Key Dynamics to Monitor

BIDU profiles as a value stock while ROKU is a growth play — different risk/reward profiles.

ROKU carries more volatility with a beta of 2.00 — expect wider price swings.

ROKU is growing revenue faster at 16.1% — sustainability is the question.

ROKU generates stronger free cash flow (222M), providing more financial flexibility.

Bottom Line

BIDU scores higher overall (46/100 vs 42/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Baidu Inc

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China

Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.

Roku Inc

COMMUNICATION SERVICES · ENTERTAINMENT · USA

Roku, Inc. operates a TV streaming platform. The company is headquartered in San Jose, California.

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