WallStSmart

Alibaba Group Holding Ltd (BABA)vsChoice Hotels International Inc (CHH)

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Smart Verdict

WallStSmart Research — data-driven comparison

Alibaba Group Holding Ltd generates 103757% more annual revenue ($1.04T vs $1.01B). CHH leads profitability with a 32.6% profit margin vs 7.0%. BABA appears more attractively valued with a PEG of 0.46. CHH earns a higher WallStSmart Score of 60/100 (C+).

BABA

Buy

55

out of 100

Grade: C-

Growth: 4.7Profit: 4.5Value: 8.7Quality: 6.5
Piotroski: 2/9Altman Z: 2.02

CHH

Buy

60

out of 100

Grade: C+

Growth: 4.0Profit: 9.5Value: 4.7Quality: 4.5
Piotroski: 4/9Altman Z: 2.29
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

BABAUndervalued (+65.0%)

Margin of Safety

+65.0%

Fair Value

$435.28

Current Price

$100.96

$334.32 discount

UndervaluedFair: $435.28Overvalued
CHHSignificantly Overvalued (-68.8%)

Margin of Safety

-68.8%

Fair Value

$64.59

Current Price

$110.02

$45.43 premium

UndervaluedFair: $64.59Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BABA4 strengths · Avg: 9.8/10
Market CapQuality
$249.37B10/10

Mega-cap, among the largest globally

PEG RatioValuation
0.4610/10

Growing faster than its price suggests

Price/BookValuation
1.5x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.259/10

Conservative balance sheet, low leverage

CHH4 strengths · Avg: 9.5/10
Return on EquityProfitability
251.6%10/10

Every $100 of equity generates 252 in profit

Profit MarginProfitability
32.6%10/10

Keeps 33 of every $100 in revenue as profit

Operating MarginProfitability
37.7%10/10

Strong operational efficiency at 37.7%

P/E RatioValuation
15.3x8/10

Attractively priced relative to earnings

Areas to Watch

BABA4 concerns · Avg: 2.8/10
Return on EquityProfitability
7.0%3/10

ROE of 7.0% — below average capital efficiency

Profit MarginProfitability
7.0%3/10

7.0% margin — thin

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

EPS GrowthGrowth
-79.4%2/10

Earnings declined 79.4%

CHH4 concerns · Avg: 2.3/10
PEG RatioValuation
1.764/10

Expensive relative to growth rate

Price/BookValuation
34.6x2/10

Trading at 34.6x book value

EPS GrowthGrowth
-19.4%2/10

Earnings declined 19.4%

Debt/EquityHealth
14.821/10

Elevated debt levels

Comparative Analysis Report

WallStSmart Research

Bull Case : BABA

The strongest argument for BABA centers on Market Cap, PEG Ratio, Price/Book. PEG of 0.46 suggests the stock is reasonably priced for its growth.

Bull Case : CHH

The strongest argument for CHH centers on Return on Equity, Profit Margin, Operating Margin. Profitability is solid with margins at 32.6% and operating margin at 37.7%.

Bear Case : BABA

The primary concerns for BABA are Return on Equity, Profit Margin, Piotroski F-Score.

Bear Case : CHH

The primary concerns for CHH are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 14.82 is elevated, increasing financial risk.

Key Dynamics to Monitor

BABA profiles as a value stock while CHH is a mature play — different risk/reward profiles.

CHH carries more volatility with a beta of 0.71 — expect wider price swings.

BABA is growing revenue faster at 8.6% — sustainability is the question.

CHH generates stronger free cash flow (64M), providing more financial flexibility.

Bottom Line

CHH scores higher overall (60/100 vs 55/100), backed by strong 32.6% margins. BABA offers better value entry with a 65.0% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Alibaba Group Holding Ltd

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Alibaba Group Holding Limited, also known as Alibaba Group and Alibaba.com, is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services. It owns and operates a diverse portfolio of companies around the world in numerous business sectors.

Choice Hotels International Inc

CONSUMER CYCLICAL · LODGING · USA

Choice Hotels International, Inc. is a global hotel franchisor. The company is headquartered in Rockville, Maryland.

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