Asure Software Inc (ASUR)vsGoPro Inc (GPRO)
ASUR
Asure Software Inc
$9.05
-1.95%
TECHNOLOGY · Cap: $259.15M
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 364% more annual revenue ($651.54M vs $140.54M). ASUR leads profitability with a -9.3% profit margin vs -14.3%. ASUR appears more attractively valued with a PEG of 0.69. ASUR earns a higher WallStSmart Score of 51/100 (C-).
ASUR
Buy51
out of 100
Grade: C-
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+65.6%
Fair Value
$22.72
Current Price
$9.05
$13.67 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Revenue surging 27.7% year-over-year
Growing faster than its price suggests
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
Operating margin of 4.5%
Weak financial health signals
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : ASUR
The strongest argument for ASUR centers on Price/Book, PEG Ratio, Revenue Growth. Revenue growth of 27.7% demonstrates continued momentum. PEG of 0.69 suggests the stock is reasonably priced for its growth.
Bull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : ASUR
The primary concerns for ASUR are EPS Growth, Market Cap, Operating Margin.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
ASUR profiles as a growth stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
ASUR is growing revenue faster at 27.7% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Bottom Line
ASUR scores higher overall (51/100 vs 39/100) and 27.7% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Asure Software Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Asure Software, Inc. provides cloud-based human capital management solutions in the United States. The company is headquartered in Austin, Texas.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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