American Rebel Holdings Inc (AREB)vsOn Holding Ltd (ONON)
AREB
American Rebel Holdings Inc
$0.10
-3.00%
CONSUMER CYCLICAL · Cap: $4.27M
ONON
On Holding Ltd
$27.26
-0.26%
CONSUMER CYCLICAL · Cap: $9.13B
Smart Verdict
WallStSmart Research — data-driven comparison
On Holding Ltd generates 39466% more annual revenue ($3.22B vs $8.14M). ONON leads profitability with a 12.3% profit margin vs -294.2%. ONON earns a higher WallStSmart Score of 70/100 (B).
AREB
Avoid28
out of 100
Grade: F
ONON
Strong Buy70
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+80.5%
Fair Value
$3.12
Current Price
$0.10
$3.02 discount
Margin of Safety
+9.3%
Fair Value
$49.93
Current Price
$27.26
$22.67 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 81.1% YoY
Every $100 of equity generates 21 in profit
Conservative balance sheet, low leverage
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -372.0% — below average capital efficiency
No major concerns identified
Comparative Analysis Report
WallStSmart ResearchBull Case : AREB
The strongest argument for AREB centers on Price/Book.
Bull Case : ONON
The strongest argument for ONON centers on PEG Ratio, EPS Growth, Return on Equity. Revenue growth of 13.5% demonstrates continued momentum. PEG of 0.44 suggests the stock is reasonably priced for its growth.
Bear Case : AREB
The primary concerns for AREB are EPS Growth, Market Cap, Piotroski F-Score. Debt-to-equity of 4.72 is elevated, increasing financial risk.
Bear Case : ONON
No major red flags identified for ONON, but monitor valuation.
Key Dynamics to Monitor
AREB profiles as a turnaround stock while ONON is a value play — different risk/reward profiles.
ONON carries more volatility with a beta of 2.08 — expect wider price swings.
ONON is growing revenue faster at 13.5% — sustainability is the question.
ONON generates stronger free cash flow (201M), providing more financial flexibility.
Bottom Line
ONON scores higher overall (70/100 vs 28/100) and 13.5% revenue growth. AREB offers better value entry with a 80.5% margin of safety. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
American Rebel Holdings Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
American Rebel Holdings, Inc. offers safes and personal security products. The company is headquartered in Nashville, Kansas.
On Holding Ltd
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
On Holding AG develops and distributes sports products worldwide. The company is headquartered in Zurich, Switzerland.
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