American Rebel Holdings Inc (AREB)vsDeckers Outdoor Corporation (DECK)
AREB
American Rebel Holdings Inc
$0.06
0.00%
CONSUMER CYCLICAL · Cap: $5.91M
DECK
Deckers Outdoor Corporation
$100.05
-1.32%
CONSUMER CYCLICAL · Cap: $14.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Deckers Outdoor Corporation generates 59522% more annual revenue ($5.37B vs $9.01M). DECK leads profitability with a 19.4% profit margin vs 0.0%. DECK earns a higher WallStSmart Score of 70/100 (B).
AREB
Avoid33
out of 100
Grade: F
DECK
Strong Buy70
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AREB.
Margin of Safety
+32.2%
Fair Value
$170.07
Current Price
$100.05
$70.02 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Every $100 of equity generates 40 in profit
Strong operational efficiency at 31.4%
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Generating 1.0B in free cash flow
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
0.0% margin — thin
ROE of -3.7% — below average capital efficiency
No major concerns identified
Comparative Analysis Report
WallStSmart ResearchBull Case : AREB
The strongest argument for AREB centers on Price/Book.
Bull Case : DECK
The strongest argument for DECK centers on Return on Equity, Operating Margin, Altman Z-Score. Profitability is solid with margins at 19.4% and operating margin at 31.4%. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bear Case : AREB
The primary concerns for AREB are EPS Growth, Market Cap, Profit Margin.
Bear Case : DECK
No major red flags identified for DECK, but monitor valuation.
Key Dynamics to Monitor
AREB profiles as a value stock while DECK is a mature play — different risk/reward profiles.
DECK carries more volatility with a beta of 1.16 — expect wider price swings.
DECK is growing revenue faster at 7.1% — sustainability is the question.
DECK generates stronger free cash flow (1.0B), providing more financial flexibility.
Bottom Line
DECK scores higher overall (70/100 vs 33/100), backed by strong 19.4% margins. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
American Rebel Holdings Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
American Rebel Holdings, Inc. offers safes and personal security products. The company is headquartered in Nashville, Kansas.
Deckers Outdoor Corporation
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Deckers Outdoor Corporation designs, markets and distributes footwear, apparel and accessories for casual lifestyle and high performance activities. The company is headquartered in Goleta, California.
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