American Rebel Holdings Inc (AREB)vsDeckers Outdoor Corporation (DECK)
AREB
American Rebel Holdings Inc
$0.10
-3.00%
CONSUMER CYCLICAL · Cap: $4.27M
DECK
Deckers Outdoor Corporation
$78.43
-1.61%
CONSUMER CYCLICAL · Cap: $11.25B
Smart Verdict
WallStSmart Research — data-driven comparison
Deckers Outdoor Corporation generates 67808% more annual revenue ($5.53B vs $8.14M). DECK leads profitability with a 18.4% profit margin vs -294.2%. DECK earns a higher WallStSmart Score of 62/100 (C+).
AREB
Avoid28
out of 100
Grade: F
DECK
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+80.5%
Fair Value
$3.12
Current Price
$0.10
$3.02 discount
Margin of Safety
+86.6%
Fair Value
$593.37
Current Price
$78.43
$514.94 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Attractively priced relative to earnings
Every $100 of equity generates 44 in profit
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
0.0% earnings growth
Smaller company, higher risk/reward
Weak financial health signals
ROE of -372.0% — below average capital efficiency
1.1% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : AREB
The strongest argument for AREB centers on Price/Book.
Bull Case : DECK
The strongest argument for DECK centers on P/E Ratio, Return on Equity, Altman Z-Score. Profitability is solid with margins at 18.4% and operating margin at 15.2%. PEG of 1.05 suggests the stock is reasonably priced for its growth.
Bear Case : AREB
The primary concerns for AREB are EPS Growth, Market Cap, Piotroski F-Score. Debt-to-equity of 4.72 is elevated, increasing financial risk.
Bear Case : DECK
The primary concerns for DECK are EPS Growth.
Key Dynamics to Monitor
AREB profiles as a turnaround stock while DECK is a mature play — different risk/reward profiles.
DECK carries more volatility with a beta of 1.15 — expect wider price swings.
DECK is growing revenue faster at 5.7% — sustainability is the question.
DECK generates stronger free cash flow (33M), providing more financial flexibility.
Bottom Line
DECK scores higher overall (62/100 vs 28/100), backed by strong 18.4% margins. AREB offers better value entry with a 80.5% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
American Rebel Holdings Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
American Rebel Holdings, Inc. offers safes and personal security products. The company is headquartered in Nashville, Kansas.
Deckers Outdoor Corporation
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Deckers Outdoor Corporation designs, markets and distributes footwear, apparel and accessories for casual lifestyle and high performance activities. The company is headquartered in Goleta, California.
Visit Website →Compare with Other FOOTWEAR & ACCESSORIES Stocks
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