Aon PLC (AON)vsCrawford & Company (CRD-A)
AON
Aon PLC
$321.45
-1.71%
FINANCIAL SERVICES · Cap: $69.09B
CRD-A
Crawford & Company
$9.78
+1.56%
FINANCIAL SERVICES · Cap: $474.08M
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 1257% more annual revenue ($17.18B vs $1.27B). AON leads profitability with a 21.5% profit margin vs 1.6%. CRD-A appears more attractively valued with a PEG of 0.91. AON earns a higher WallStSmart Score of 68/100 (B-).
AON
Strong Buy68
out of 100
Grade: B-
CRD-A
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+61.0%
Fair Value
$795.60
Current Price
$321.45
$474.15 discount
Margin of Safety
+42.0%
Fair Value
$18.25
Current Price
$9.78
$8.47 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 47 in profit
Strong operational efficiency at 31.4%
Earnings expanding 138.3% YoY
Large-cap with strong market position
Keeps 22 of every $100 in revenue as profit
Generating 1.3B in free cash flow
Growing faster than its price suggests
Reasonable price relative to book value
Earnings expanding 30.4% YoY
Areas to Watch
3.7% revenue growth
Expensive relative to growth rate
Distress zone — elevated risk
Smaller company, higher risk/reward
1.6% margin — thin
Operating margin of 3.4%
Revenue declined 11.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 21.5% and operating margin at 31.4%.
Bull Case : CRD-A
The strongest argument for CRD-A centers on PEG Ratio, Price/Book, EPS Growth. PEG of 0.91 suggests the stock is reasonably priced for its growth.
Bear Case : AON
The primary concerns for AON are Revenue Growth, PEG Ratio, Altman Z-Score.
Bear Case : CRD-A
The primary concerns for CRD-A are Market Cap, Profit Margin, Operating Margin. Thin 1.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
AON carries more volatility with a beta of 0.83 — expect wider price swings.
AON is growing revenue faster at 3.7% — sustainability is the question.
AON generates stronger free cash flow (1.3B), providing more financial flexibility.
Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AON scores higher overall (68/100 vs 56/100), backed by strong 21.5% margins. CRD-A offers better value entry with a 42.0% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Crawford & Company
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Crawford & Company provides outsourcing and claims management solutions for carriers, brokers, and corporations in the United States, United Kingdom, Europe, Canada, Australia, and internationally. The company is headquartered in Atlanta, Georgia.
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