WallStSmart

Aon PLC (AON)vsCrawford & Company (CRD-A)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Aon PLC generates 1257% more annual revenue ($17.18B vs $1.27B). AON leads profitability with a 21.5% profit margin vs 1.6%. CRD-A appears more attractively valued with a PEG of 0.91. AON earns a higher WallStSmart Score of 68/100 (B-).

AON

Strong Buy

68

out of 100

Grade: B-

Growth: 7.3Profit: 8.5Value: 7.3Quality: 4.3
Piotroski: 5/9Altman Z: 0.82

CRD-A

Buy

56

out of 100

Grade: C

Growth: 5.3Profit: 5.0Value: 10.0Quality: 5.0
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AONUndervalued (+61.0%)

Margin of Safety

+61.0%

Fair Value

$795.60

Current Price

$321.45

$474.15 discount

UndervaluedFair: $795.60Overvalued
CRD-AUndervalued (+42.0%)

Margin of Safety

+42.0%

Fair Value

$18.25

Current Price

$9.78

$8.47 discount

UndervaluedFair: $18.25Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AON6 strengths · Avg: 9.3/10
Return on EquityProfitability
46.9%10/10

Every $100 of equity generates 47 in profit

Operating MarginProfitability
31.4%10/10

Strong operational efficiency at 31.4%

EPS GrowthGrowth
138.3%10/10

Earnings expanding 138.3% YoY

Market CapQuality
$69.09B9/10

Large-cap with strong market position

Profit MarginProfitability
21.5%9/10

Keeps 22 of every $100 in revenue as profit

Free Cash FlowQuality
$1.32B8/10

Generating 1.3B in free cash flow

CRD-A3 strengths · Avg: 8.0/10
PEG RatioValuation
0.918/10

Growing faster than its price suggests

Price/BookValuation
2.8x8/10

Reasonable price relative to book value

EPS GrowthGrowth
30.4%8/10

Earnings expanding 30.4% YoY

Areas to Watch

AON3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
3.7%4/10

3.7% revenue growth

PEG RatioValuation
2.592/10

Expensive relative to growth rate

Altman Z-ScoreHealth
0.822/10

Distress zone — elevated risk

CRD-A4 concerns · Avg: 2.8/10
Market CapQuality
$474.08M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
1.6%3/10

1.6% margin — thin

Operating MarginProfitability
3.4%3/10

Operating margin of 3.4%

Revenue GrowthGrowth
-11.2%2/10

Revenue declined 11.2%

Comparative Analysis Report

WallStSmart Research

Bull Case : AON

The strongest argument for AON centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 21.5% and operating margin at 31.4%.

Bull Case : CRD-A

The strongest argument for CRD-A centers on PEG Ratio, Price/Book, EPS Growth. PEG of 0.91 suggests the stock is reasonably priced for its growth.

Bear Case : AON

The primary concerns for AON are Revenue Growth, PEG Ratio, Altman Z-Score.

Bear Case : CRD-A

The primary concerns for CRD-A are Market Cap, Profit Margin, Operating Margin. Thin 1.6% margins leave little buffer for downturns.

Key Dynamics to Monitor

AON carries more volatility with a beta of 0.83 — expect wider price swings.

AON is growing revenue faster at 3.7% — sustainability is the question.

AON generates stronger free cash flow (1.3B), providing more financial flexibility.

Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.

Bottom Line

AON scores higher overall (68/100 vs 56/100), backed by strong 21.5% margins. CRD-A offers better value entry with a 42.0% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Aon PLC

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.

Crawford & Company

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Crawford & Company provides outsourcing and claims management solutions for carriers, brokers, and corporations in the United States, United Kingdom, Europe, Canada, Australia, and internationally. The company is headquartered in Atlanta, Georgia.

Want to dig deeper into these stocks?