Amazon.com Inc (AMZN)vsYum! Brands Inc (YUM)
AMZN
Amazon.com Inc
$274.48
+0.82%
CONSUMER CYCLICAL · Cap: $2.99T
YUM
Yum! Brands Inc
$150.76
-1.00%
CONSUMER CYCLICAL · Cap: $41.85B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 8793% more annual revenue ($775.68B vs $8.72B). YUM leads profitability with a 25.4% profit margin vs 17.4%. AMZN appears more attractively valued with a PEG of 1.46. AMZN earns a higher WallStSmart Score of 70/100 (B-).
AMZN
Strong Buy70
out of 100
Grade: B-
YUM
Buy65
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-70.0%
Fair Value
$160.38
Current Price
$274.48
$114.10 premium
Margin of Safety
-79.7%
Fair Value
$88.51
Current Price
$150.76
$62.25 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 21 in profit
19.6% revenue growth
Strong operational efficiency at 32.2%
Earnings expanding 131.6% YoY
Conservative balance sheet, low leverage
Keeps 25 of every $100 in revenue as profit
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Expensive relative to growth rate
ROE of 0.0% — below average capital efficiency
Weak financial health signals
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : YUM
The strongest argument for YUM centers on Operating Margin, EPS Growth, Debt/Equity. Profitability is solid with margins at 25.4% and operating margin at 32.2%. Revenue growth of 12.3% demonstrates continued momentum.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : YUM
The primary concerns for YUM are PEG Ratio, Return on Equity, Piotroski F-Score.
Key Dynamics to Monitor
AMZN profiles as a growth stock while YUM is a mature play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.45 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
YUM generates stronger free cash flow (341M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (70/100 vs 65/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Yum! Brands Inc
CONSUMER CYCLICAL · RESTAURANTS · USA
Yum! Brands, Inc. is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.
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