Amazon.com Inc (AMZN)vsSonoco Products Company (SON)
AMZN
Amazon.com Inc
$245.63
+2.06%
CONSUMER CYCLICAL · Cap: $2.60T
SON
Sonoco Products Company
$50.21
+0.50%
CONSUMER CYCLICAL · Cap: $4.93B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 10718% more annual revenue ($797.46B vs $7.37B). AMZN leads profitability with a 16.9% profit margin vs -3.1%. SON appears more attractively valued with a PEG of 0.20. AMZN earns a higher WallStSmart Score of 62/100 (C+).
AMZN
Buy62
out of 100
Grade: C+
SON
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-44.3%
Fair Value
$166.60
Current Price
$245.63
$79.03 premium
Margin of Safety
+2.7%
Fair Value
$52.85
Current Price
$50.21
$2.64 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 25 in profit
Growing faster than its price suggests
Every $100 of equity generates 29 in profit
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
Earnings declined 3.1%
Negative free cash flow — burning cash
Distress zone — elevated risk
Elevated debt levels
Revenue declined 4.2%
Earnings declined 78.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Return on Equity. Profitability is solid with margins at 16.9% and operating margin at 13.9%. Revenue growth of 12.1% demonstrates continued momentum.
Bull Case : SON
The strongest argument for SON centers on PEG Ratio, Return on Equity, Price/Book. PEG of 0.20 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, EPS Growth, Free Cash Flow.
Bear Case : SON
The primary concerns for SON are Altman Z-Score, Debt/Equity, Revenue Growth. Debt-to-equity of 1.62 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a mature stock while SON is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.46 — expect wider price swings.
AMZN is growing revenue faster at 12.1% — sustainability is the question.
SON generates stronger free cash flow (234M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (62/100 vs 49/100), backed by strong 16.9% margins and 12.1% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Sonoco Products Company
CONSUMER CYCLICAL · PACKAGING & CONTAINERS · USA
Sonoco Products Company manufactures and sells industrial and consumer packaging products in North and South America, Europe, Australia, and Asia. The company is headquartered in Hartsville, South Carolina.
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